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Can You Guess Which Test Won?

With or without the image? Which format worked best?

With added image in hero section

Without image in hero section

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Difference Between Versions:

Version A – Hero section with image displayed about "Shop Now" button
Version B – Exact same hero section but without the image displayed above the button

Key Performance Indicator (KPI):

Clickthrough Rates (CTRs) to product pages

Test Goal:

Increase CTRs and product sales

Traffic Source:

Direct, search, referral, organic, and paid

Audience:

Users interested in Intel's gaming products

Organization:

Intel - multi-national tech corporation

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