Should you include a shipping calculator on the cart page?

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Can You Guess Which Test Won?

With or without the shipping cost calculator?

With shipping cost calculator section

sitespect-with_postal_code_checker-versions_a

Without shipping cost calculator section

sitespect-without_postal_code_checker-version_b

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Difference Between Versions:

Version A – With postcode checker section that calculates shipping costs. Placed above the "Secure Checkout" button
Version B – Without postcode checker. Instead has text stating, "Delivery costs will be calculated at checkout"

Key Performance Indicator (KPI):

Clickthrough Rate (CTR) to checkout page, checkout conversion, orders

Test Goal:

Increase the number of visitors clicking into the checkout page and placing an order

Traffic Source:

All traffic

Audience:

Online shoppers

Organization:

SiteSpect: experimentation platform

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