Should you use a step-by-step indicator in the checkout?

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Can You Guess Which Test Won?

With or without the steps in the checkout?

With step-by-step progress bar

version_a-with_steps_in_the_checkout

Without step-by-step progress bar (nav menu instead)

version_b-without_steps_in_the_checkout

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Difference Between Versions:

Version A – Step-by-step checkout bar progress indicator on top of checkout pages
Version B – No step-by-step progress bar; nav menu instead

Key Performance Indicator (KPI):

Add-to-cart conversions, traveller conversions, flights booked

Test Goal:

Increase number of shoppers getting through the checkout and making a purchase

Traffic Source:

All desktop traffic

Audience:

Shoppers interested in booking a flight

Organization:

TravelStart: discount flight and travel retailer

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