Version A – With sticky "add to cart" button Version B – Without sticky "add to cart" button Note, original images were in dutch. The button text has been translated in the screenshots provided
Key Performance Indicator (KPI):
Completed orders
Test Goal:
Increase the number of shoppers completing a purchase
Traffic Source:
Mobile visitors from direct, search, referral, organic, paid, affiliate, social, and existing email list
Audience:
Mostly females visitors between 25-34 years of age, but also a large group of customers in the 55-64 age range
Organization:
Miss Etam - a popular Dutch women's fashion retailer
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