Version A –With TrustedSite trust badges across all pages on the website Version B –Without TrustedSite trust badges on any pages across the website
Key Performance Indicator (KPI):
Add to cart rate, purchases
Test Goal:
Increase the number of shoppers adding to cart and going on to make a purchase
Traffic Source:
Social, direct, paid, and search
Audience:
Shoppers interested in ordering customized art prints during a 2021 Valentine’s Day promotion; 90% new users
Organization:
Amourprints: custom canvas creation and art prints retailer
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