Version A – With video icon thumbnail in product view sectionVersion B – Without video icon thumbnail in product view section; video displayed further down on product page
Key Performance Indicator (KPI):
Video clicks/video interaction
Test Goal:
Increase the number of users adding items to their carts
Traffic Source:
Direct, search, referral, organic, social, and paid
Audience:
Local Australian audience on desktop devices, only
Organization:
Officeworks: Australia’s largest stationary supplier
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