Version A – Cart page with account registration options/sign-up shown in-line with cart. No guest checkout option Version B –Similar cart page with but sign-up shown in-line with cart. Defaulted to guest checkout option
Key Performance Indicator (KPI):
Revenue Per Visitor (RPV), Revenue, Emails captured
Test Goal:
Determine which checkout format facilitated more conversions: with or without the guest checkout option
Traffic Source:
Direct, search, referral, organic, paid, affiliate, social, existing email list
Audience:
Shoppers interested in purchasing discount, luxury watches. Located in the U.S., primarily within the 25-45 age range
Organization:
MVMT: Watch retailer selling high-quality watches at discount prices
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