Without or with the visual cues on the product page?

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Can You Guess Which Test Won?

Without or with the visual cues on the product page?

Without progress bar or dynamic image update

version_a-drip-snocks-without_progress_bar_or_image_update

With progress bar and dynamic image update

version_b-drip-snocks-with_progress_bar_and_image_update

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Difference Between Versions:

Version A – Product Display Page (PDP) showing product quantity selection options and savings
Version B – Similar page but with a progress bar selector and dynamically updated product thumbnail image to match the quantity selected

Key Performance Indicator (KPI):

Average Revenue Per User (ARPU)

Test Goal:

Increase the number of shoppers making high-value purchases

Traffic Source:

All traffic

Audience:

German and Austrian shoppers, evenly split between male and females

Organization:

Snocks: undergarment apparel company

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