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Which homepage redesign radically decreased bounce rates?

With product categories
buyautoparts-version-a-sm
With dropdown selector
buyautoparts-version-b-sm

Which landing page format won in December, but lost in January?

Longer landing page copy
manchester-version_a-sm
Shorter landing page copy
manchester-version_b-sm

With Or Without the Elephant Emoji?

With elephant icon
Without elephant icon

Which table format won? Horizontal or vertical?

Horizontal table format
vodafone-table_format-version_a-sm
Vertical slider format
vodafone-table_format-version_b-sm

Did the horizontal or vertical table format win?

Horizontally formatted
version_version_a-sm
Vertically formatted
version_version_a-sm
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