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Should your email subject line be specific or benefit-based?

Specific, said: Top 4 NI low-cost DAQ devices under $500!
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Benefit-based, said: Upgrade today and get the latest technology for a low price
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Which sign in copy worked best?

Dell Account Sign In/Don't have an account?
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Returning Dell Customers/Guest Checkout
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With or without the newsletter sign-up overlay?

With or without the video thumbnails in the product photos section?

With video icon thumbnail added in product view section
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Without video in the product view section
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Does video or a static image convert better?

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