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With Or Without Top “Checkout Now” CTA

With top "Checkout Now" CTA
version_a-smClick here to enlarge
Without top "Checkout Now" CTA
Click here to enlarge

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With or Without the Get It By Notification?

With "Get It By" Notification
Version A Small: With Get It By NotificationClick here to enlarge
Without "Get It By" Notificaiton
version_b-helm_get_it-_by-without_blurb-smClick here to enlarge

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With or Without the Interactive Element?

Interactive Page
fidelity-version_a-smClick here to enlarge

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Which Button Copy Worked Best Early In The Funnel?

"Options and Order" button
version_a-high_frictionClick here to enlarge
"View the options" button
version_b-low_frictionClick here to enlarge

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Which Button Copy Worked Best Late In The Funnel?

"Order" button
Version A - Click here to enlarge
"Go to checkout" button
Version B - Click here to enlarge

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