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Which cookie notification format won? With the buttons or links?

With buttons in bottom banner
version_a-dela-cookie_notification_banner_with_buttons
With links in bottom banner
version_b-dela-cookie_notification_banner_with_links

Which email format won? With the button or links?

With button
version_a-with_button
With links and modified copy
version_b-with_links

Which login format converted best? Link or button?

Which nav format won? Featuring product or lifestyle imagery?

Product images
version_a-product_images
Lifestyle images
version_b-lifestyle_images

Which product image format outperformed?

Simple product view
flat_lay-view
With models
model_view
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