guess_the_test-white-green
Member Login
guess_the_test-white-green

Significant

A statistical term meaning that results hold true, due to valid testing - not because of chance alone.

Achieving statistical significance means there is an actual, true difference between the test versions.

Significance is based on a p-value, and ties into confidence level. The terminology and ideas behind significance can get complicated quickly.

However, as a digital marketer, it's important to know whether a result is valid -- and therefore statistically significant.

 

eyechevron-downarrow-circle-upmagnifiercrossmenu-circlecross-circle linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram