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Can You Guess Which Test Won?

Socks or swatches: which image format won?

Socks
drip_agency-socks-version_a-sm
Color swatches
drip_agency-swatches-version_b-sm

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Difference Between Versions:

Version A Thumbnail image of sock bundles showing different color options
Version BThumbnail image of sock swatch color options

Key Performance Indicator (KPI):

Average Order Value (AOV)

Test Goal:

Increase sock purchases

Traffic Source:

All traffic

Audience:

Shoppers interested in purchasing socks

Organization:

Snocks: undergarment retailer

This week’s Featured Test is brought to you by:

Test Run By:

drip_agency-logo

Test Run For:

snocks_logo

Test Run On:

kameleoon-logo
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