What's the optimal thumbnail image format?

guess_the_test-white-green

Can You Guess Which Test Won?

Socks or swatches: which image format won?

Socks

drip_agency-socks-version_a-sm

Color swatches

drip_agency-swatches-version_b-sm

Loading ...

Get access to see results

Difference Between Versions:

Version A – Thumbnail image of sock bundles showing different color options
Version B – Thumbnail image of sock swatch color options

Key Performance Indicator (KPI):

Average Order Value (AOV)

Test Goal:

Increase sock purchases

Traffic Source:

All traffic

Audience:

Shoppers interested in purchasing socks

Organization:

Snocks: undergarment retailer

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

Test Run On: