Version A – Image slider functionality embedded within the main thumbnail image. User could tap dots to see a new image Version B – Image slider functionality placed directly below main thumbnail image. User could tap arrows or previews to see a new image
Key Performance Indicator (KPI):
Average Revenue Per User (ARPU)
Test Goal:
Increase product purchases
Traffic Source:
All mobile traffic
Audience:
Shoppers interested in purchasing under apparel products
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