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Can You Guess Which Test Won?

Which cookie notification format won? With the buttons or links?

With buttons in bottom banner
version_a-dela-cookie_notification_banner_with_buttons
With links in bottom banner
version_b-dela-cookie_notification_banner_with_links

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Difference Between Versions:

Version ACookie notification banner with Call To Action (CTA) buttons
Version B Same cookie notification banner but with links instead of CTA buttons

Key Performance Indicator (KPI):

Optin rate of users clicking to accept cookies

Test Goal:

Determine which cookie notification format increased cookie optins

Traffic Source:

Direct, display, and paid search traffic

Audience:

All visitors who landed on the site and were served the cookie notification banner

Organization:

Dela: Dutch insurance cooperative

This week’s Featured Test is brought to you by:

Test Run By:

Greenhouse Group

Test Run For:

dela_logo

Test Run On:

Visual Website Optimizer
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