What CTA button copy converts best?

Can You Guess Which Test Won?

Which CTA copy won? Get started or watch a demo?

CTA: "Get started"

CTA: "Watch a demo"

Loading ...

Get access to see results

Difference Between Versions:

Version A – CTA in top, right corner of navigational menu stating, "Get started"
Version B – Exact same page design, but CTA instead stating "Watch a demo"

Key Performance Indicator (KPI):

Clickthrough Rate (CTR) on CTA button

Test Goal:

Increase the number of visitors clicking into the CTA

Traffic Source:

All traffic to the specific product page tested

Audience:

Experimenters interested in Optimizely and its Orchestrate platform capabilities

Organization:

Optimizely: experimentation platform

Which CTA copy won? Get started or watch a demo?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By and For:

Test Run On:

Get free A/B test case studies, and more valuable optimization content, sent to you every other week.

Now, just enter your first name and create a password. Then, you're all set!

Which CTA copy won? Get started or watch a demo?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By and For:

Test Run On:

Login

Register

Reset Password

FREE SIGN UP

Get free A/B test case studies, and more valuable optimization content, sent to you every other week.

Now, just enter your first name and create a password. Then, you're all set!

Login

Get money-making A/B tests, ideas and insights to increase conversions

GroupAnnual Plan

IndividualAnnual Plan

IndividualMonthly Plan

Group
Annual Plan

Individual
Annual Plan

Individual
Monthly Plan