What CTA button copy converts best?

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Can You Guess Which Test Won?

Which CTA copy won? Get started or watch a demo?

CTA: "Get started"

optimizely-version_a-get_started_cta

CTA: "Watch a demo"

optimizely-version_b-watch_a_demo_cta

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Difference Between Versions:

Version A – CTA in top, right corner of navigational menu stating, "Get started"
Version B – Exact same page design, but CTA instead stating "Watch a demo"

Key Performance Indicator (KPI):

Clickthrough Rate (CTR) on CTA button

Test Goal:

Increase the number of visitors clicking into the CTA

Traffic Source:

All traffic to the specific product page tested

Audience:

Experimenters interested in Optimizely and its Orchestrate platform capabilities

Organization:

Optimizely: experimentation platform

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