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Result: Which CTA copy won? Get started or watch a demo?
CTA: "Watch a demo"

WINNING VERSION

B

"Watch a demo" showed up as the big dinner winner. Read on to learn more. . .

Background & Test Details:

Optimizely, the digital experimentation platform, ran this crafty copy test in-house as part of an ongoing series of studies.

After analyzing results from previous experiments, the testing team spotted an interesting trend: compared to other the Call To Action (CTA) button copy, the wording "Get Started" worked best globally, across all pages on the site.

However, the team wondered if this same finding would hold true on specific product pages.

So decided to test the effect of changing the CTA button copy on the Orchestrate product page from "Get Started" to "Watch a demo".


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Poll Results - The Best Guesses:

Which CTA copy won? Get started or watch a demo?

  • B (59%, 428 Votes)
  • A (41%, 303 Votes)

Total Voters: 731

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Ivan
10 months ago

The most beatiful result of this experiment is that currently they use "Get Started" on the Orchestrate page anyway!

Igor Pus
Igor Pus
9 months ago

Ivan, really funny.

Deborah O'Malley hello!
seems better to mark it as "unsuccess" because the change wasn't delivered to production.

Last edited 9 months ago by Igor Pus

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This week’s Featured Test is brought to you by:

Test Run By and For:

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Meet the GuessTheTest Founder
Deborah O'Malley, MS.sc.
deborah_omalley-headshot-1-776x776 Deborah is a Google Analytics certified digital marketer with a master's of science (M.Sc.) degree specialized in eye tracking technology. She founded GuessTheTest to connect digital marketers interested in Conversion Rate Optimization (CRO) and A/B testing with helpful resources and fun, gamified A/B tests that inspire and validate testing ideas.
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