What CTA button copy converts best?

.tb-container .tb-container-inner{width:100%;margin:0 auto} .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="6277e2511fd12aeda83b7a6eb5ee4f9d"] { background: url('https://guessthetest.com/wp-content/uploads/Back-1.svg') center center no-repeat;background-size:cover;padding: 25px 25px 100px 25px; } .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="3d9c399fe625e1b972f817a0680229f6"] { grid-template-columns: minmax(0, 0.5fr) minmax(0, 0.5fr);grid-auto-flow: row } .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="3d9c399fe625e1b972f817a0680229f6"] > .tb-grid-column:nth-of-type(2n + 1) { grid-column: 1 } .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="3d9c399fe625e1b972f817a0680229f6"] > .tb-grid-column:nth-of-type(2n + 2) { grid-column: 2 } .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} .tb-image[data-toolset-blocks-image="f7c253134e8f00c365911ef689027e0a"] { max-width: 100%; } .wp-block-toolset-blocks-grid-column.tb-grid-column[data-toolset-blocks-grid-column="3034fbe886c11054e95b46b09d3e4112"] { display: flex; } .tb-field[data-toolset-blocks-field="365427cb9c6d76156dda1742c2d7118b"] { font-size: 13px; }  .tb-field[data-toolset-blocks-field="365427cb9c6d76156dda1742c2d7118b"] a { text-decoration: none; } .tb-button{color:#f1f1f1}.tb-button--left{text-align:left}.tb-button--center{text-align:center}.tb-button--right{text-align:right}.tb-button__link{color:inherit;cursor:pointer;display:inline-block;line-height:100%;text-decoration:none !important;text-align:center;transition:all 0.3s ease}.tb-button__link:hover,.tb-button__link:focus,.tb-button__link:visited{color:inherit}.tb-button__link:hover .tb-button__content,.tb-button__link:focus .tb-button__content,.tb-button__link:visited .tb-button__content{font-family:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;text-decoration:inherit;text-shadow:inherit;text-transform:inherit}.tb-button__content{vertical-align:middle;transition:all 0.3s ease}.tb-button__icon{transition:all 0.3s ease;display:inline-block;vertical-align:middle;font-style:normal !important}.tb-button__icon::before{content:attr(data-font-code);font-weight:normal !important}.tb-button__link{background-color:#444;border-radius:0.3em;font-size:1.3em;margin-bottom:0.76em;padding:0.55em 1.5em 0.55em} .tb-button[data-toolset-blocks-button="b08037a927ac825d6fc6e0d41c370b04"] .tb-button__link { background-color: rgba( 244, 96, 54, 1 );font-size: 20px; } .tb-button[data-toolset-blocks-button="b08037a927ac825d6fc6e0d41c370b04"] .tb-button__icon { font-family: dashicons; } .tb-field[data-toolset-blocks-field="97ee3da61e0a33af5097e63f05c9456d"] { font-size: 20px;color: rgba( 255, 255, 255, 1 ); }  .tb-field[data-toolset-blocks-field="97ee3da61e0a33af5097e63f05c9456d"] a { color: rgba( 255, 255, 255, 1 );text-decoration: none; } h2.tb-heading[data-toolset-blocks-heading="e038ab48e77f29e504738a20617b56a5"]  { color: rgba( 255, 255, 255, 1 ); }  h2.tb-heading[data-toolset-blocks-heading="e038ab48e77f29e504738a20617b56a5"] a  { color: rgba( 255, 255, 255, 1 );text-decoration: none; } .tb-container .tb-container-inner{width:100%;margin:0 auto}@media only screen and (max-width: 781px) { .tb-container .tb-container-inner{width:100%;margin:0 auto}.tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="3d9c399fe625e1b972f817a0680229f6"] { grid-template-columns: minmax(0, 0.5fr) minmax(0, 0.5fr);grid-auto-flow: row } .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="3d9c399fe625e1b972f817a0680229f6"] > .tb-grid-column:nth-of-type(2n + 1) { grid-column: 1 } .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="3d9c399fe625e1b972f817a0680229f6"] > .tb-grid-column:nth-of-type(2n + 2) { grid-column: 2 } .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} .tb-image[data-toolset-blocks-image="f7c253134e8f00c365911ef689027e0a"] { max-width: 100%; } .wp-block-toolset-blocks-grid-column.tb-grid-column[data-toolset-blocks-grid-column="3034fbe886c11054e95b46b09d3e4112"] { display: flex; }  .tb-button{color:#f1f1f1}.tb-button--left{text-align:left}.tb-button--center{text-align:center}.tb-button--right{text-align:right}.tb-button__link{color:inherit;cursor:pointer;display:inline-block;line-height:100%;text-decoration:none !important;text-align:center;transition:all 0.3s ease}.tb-button__link:hover,.tb-button__link:focus,.tb-button__link:visited{color:inherit}.tb-button__link:hover .tb-button__content,.tb-button__link:focus .tb-button__content,.tb-button__link:visited .tb-button__content{font-family:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;text-decoration:inherit;text-shadow:inherit;text-transform:inherit}.tb-button__content{vertical-align:middle;transition:all 0.3s ease}.tb-button__icon{transition:all 0.3s ease;display:inline-block;vertical-align:middle;font-style:normal !important}.tb-button__icon::before{content:attr(data-font-code);font-weight:normal !important}.tb-button__link{background-color:#444;border-radius:0.3em;font-size:1.3em;margin-bottom:0.76em;padding:0.55em 1.5em 0.55em}  .tb-container .tb-container-inner{width:100%;margin:0 auto} } @media only screen and (max-width: 599px) { .tb-container .tb-container-inner{width:100%;margin:0 auto}.tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="3d9c399fe625e1b972f817a0680229f6"] { grid-template-columns: minmax(0, 1fr);grid-auto-flow: row } .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="3d9c399fe625e1b972f817a0680229f6"]  > .tb-grid-column:nth-of-type(1n+1) { grid-column: 1 } .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} .tb-image[data-toolset-blocks-image="f7c253134e8f00c365911ef689027e0a"] { max-width: 100%; } .wp-block-toolset-blocks-grid-column.tb-grid-column[data-toolset-blocks-grid-column="3034fbe886c11054e95b46b09d3e4112"] { display: flex; }  .tb-button{color:#f1f1f1}.tb-button--left{text-align:left}.tb-button--center{text-align:center}.tb-button--right{text-align:right}.tb-button__link{color:inherit;cursor:pointer;display:inline-block;line-height:100%;text-decoration:none !important;text-align:center;transition:all 0.3s ease}.tb-button__link:hover,.tb-button__link:focus,.tb-button__link:visited{color:inherit}.tb-button__link:hover .tb-button__content,.tb-button__link:focus .tb-button__content,.tb-button__link:visited .tb-button__content{font-family:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;text-decoration:inherit;text-shadow:inherit;text-transform:inherit}.tb-button__content{vertical-align:middle;transition:all 0.3s ease}.tb-button__icon{transition:all 0.3s ease;display:inline-block;vertical-align:middle;font-style:normal !important}.tb-button__icon::before{content:attr(data-font-code);font-weight:normal !important}.tb-button__link{background-color:#444;border-radius:0.3em;font-size:1.3em;margin-bottom:0.76em;padding:0.55em 1.5em 0.55em}  .tb-container .tb-container-inner{width:100%;margin:0 auto} } 

WINNING VERSION

"Watch a demo" showed up as the big dinner winner. Read on to learn more. . .

Background & Test Details:

Optimizely, the digital experimentation platform, ran this crafty copy test in-house as part of an ongoing series of studies.

After analyzing results from previous experiments, the testing team spotted an interesting trend: compared to other the Call To Action (CTA) button copy, the wording "Get Started" worked best globally, across all pages on the site.

However, the team wondered if this same finding would hold true on specific product pages.

So decided to test the effect of changing the CTA button copy on the Orchestrate product page from "Get Started" to "Watch a demo".

Oh, snap! Only Pro Members Have Full Access To This Test

Unlock Access. Sign up to become a Pro Member. Get complete access to this helpful content, plus so much more.

Get Pro Membership

Already a Pro Member? Login here.

Would you like to see your personal test results?

Become a Pro Member

Poll Results - The Best Guesses:

Which CTA copy won? Get started or watch a demo?

B (59%, 426 Votes)
A (41%, 299 Votes)

Total Voters: 725

Vote

Loading ...

3 Comments

Oldest

Newest Most Voted

Inline Feedbacks

View all comments

Ivan

9 months ago

The most beatiful result of this experiment is that currently they use "Get Started" on the Orchestrate page anyway!

Igor Pus

8 months ago

Ivan, really funny.

Deborah O'Malley hello!
seems better to mark it as "unsuccess" because the change wasn't delivered to production.

Last edited 8 months ago by Igor Pus

Author

Deborah

8 months ago

Reply to Igor Pus

Igor - yes, strange that the change wasn't implemented.

This week’s Featured Test is brought to you by:

Test Run By and For:

Test Run On:

Other Tests You Might Enjoy

Free

With or without the next day delivery timer?

To increase product purchases, is it best to use or remove a next day delivery timer on the checkout page? Take your best guess on this clever countdown timer A/B test to find out. Then apply the findings to optimize your own site.

Pro Members Only

Does a countdown timer help or hinder online sales?

To increase product purchases, is it best to use or remove a free shipping countdown timer? Take your best guess on this clever countdown timer A/B test to find out. Then apply the findings to optimize your own website.

Free

Which wording won? Low friction or high friction?

What’s the best wording to get users to convert? Should you use low-friction or high-friction button copy? Take your best guess on this thoughtful text A/B test to find out. Then apply the findings and testing ideas to optimize your own site.

View All Tests

This week’s Featured Test is brought to you by:

Test Run By and For:

Test Run On:

Meet the GuessTheTest Founder

Deborah O'Malley, MS.sc.

Deborah is a Google Analytics certified digital marketer with a master's of science (M.Sc.) degree specialized in eye tracking technology. She founded GuessTheTest to connect digital marketers interested in Conversion Rate Optimization (CRO) and A/B testing with helpful resources and fun, gamified A/B tests that inspire and validate testing ideas.