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Can You Guess Which Test Won?

Which email format won? With the button or links?

With button
version_a-with_button
With links and modified copy
version_b-with_links

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Difference Between Versions:

Version AEmail format with main Call To Action (CTA) button in green
Version B Similar email format but with links instead of a button

Key Performance Indicator (KPI):

Clickthrough Rate (CTR) and Open To Clickthrough Rate (OTCTR)

Test Goal:

Determine which email format increase engagement, as measured by CTRs

Traffic Source:

Existing email list

Audience:

Targeted email subscribers interested in participating in online surveys

Organization:

Maximiles: online survey and loyalty rewards program

This week’s Featured Test is brought to you by:

Test Run By:

mvf_logo

Test Run For:

maximiles-logo

Test Run On:

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linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram