Should you use links or buttons?

Can You Guess Which Test Won?

Which email format won? With the button or links?

With button

With links and modified copy

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Difference Between Versions:

Version A – Email format with main Call To Action (CTA) button in green
Version B – Similar email format but with links instead of a button

Key Performance Indicator (KPI):

Clickthrough Rate (CTR) and Open To Clickthrough Rate (OTCTR)

Test Goal:

Determine which email format increase engagement, as measured by CTRs

Traffic Source:

Existing email list

Audience:

Targeted email subscribers interested in participating in online surveys

Organization:

Maximiles: online survey and loyalty rewards program

Which email format won? With the button or links?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

Test Run On:

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Which email format won? With the button or links?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

Test Run On:

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