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Can You Guess Which Test Won?

Which shipping offered most increased conversions?

Shipping "Calculated at next step"
calculated_at_checkout-sm
Shipping "FREE"
free-sm

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Difference Between Versions:

Version ACheckout page with shipping stating, "Calculated at checkout"
Version B Checkout page with shipping stating, "FREE"

Key Performance Indicator (KPI):

Clickthrough Rate (CTR) to the second step in the checkout

Test Goal:

Determine if the shipping offer impacts CTR

Traffic Source:

All traffic

Audience:

Shoppers on an eCommerce site

Organization:

Invesp: Conversion Rate Optimization agency

This week’s Featured Test is brought to you by:

Test Run By:

invesp-logo

Test Run On:

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