How should you state your shipping offer?

Can You Guess Which Test Won?

Which shipping offered most increased conversions?

Shipping "Calculated at next step"

Shipping "FREE"

Loading ...

Get access to see results

Difference Between Versions:

Version A – Checkout page with shipping stating, "Calculated at checkout"
Version B – Checkout page with shipping stating, "FREE"

Key Performance Indicator (KPI):

Clickthrough Rate (CTR) to the second step in the checkout

Test Goal:

Determine if the shipping offer impacts CTR

Traffic Source:

All traffic

Audience:

Shoppers on an eCommerce site

Organization:

Invesp: Conversion Rate Optimization agency

Which shipping offered most increased conversions?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By:

Test Run On:

Get free A/B test case studies, and more valuable optimization content, sent to you every other week.

Now, just enter your first name and create a password. Then, you're all set!

Which shipping offered most increased conversions?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By:

Test Run On:

Login

Register

Reset Password

FREE SIGN UP

Get free A/B test case studies, and more valuable optimization content, sent to you every other week.

Now, just enter your first name and create a password. Then, you're all set!

Login

Get money-making A/B tests, ideas and insights to increase conversions

GroupAnnual Plan

IndividualAnnual Plan

IndividualMonthly Plan

Group
Annual Plan

Individual
Annual Plan

Individual
Monthly Plan