Should you use or lose the trust icons on your PDP?

Can You Guess Which Test Won?

With or without the added trust icons?

With trust icons added below the CTA and below-the-fold

Without added trust icons under CTA; only below-the-fold

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Difference Between Versions:

Version A – Trust icons below the Call To Action (CTA) button and further down the page
Version B – Icons not featured below the CTA, only further down the page

Key Performance Indicator (KPI):

Completed transactions

Test Goal:

Increase purchases

Traffic Source:

All traffic across desktop and mobile

Audience:

Female shoppers interested in purchasing ethically-sourced denim jeans

Organization:

Oliver Logan: ethical denim brand for women

With or without the added trust icons?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

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With or without the added trust icons?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

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