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Can You Guess Which Test Won?

With or without the added trust icons?

With trust icons added below the CTA and below-the-fold
version_a-with_trust_seals-sm
Without added trust icons under CTA; only below-the-fold
version_b-without_added_trust_seals-sm

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Difference Between Versions:

Version A Trust icons below the Call To Action (CTA) button and further down the page
Version BIcons not featured below the CTA, only further down the page

Key Performance Indicator (KPI):

Completed transactions

Test Goal:

Increase purchases

Traffic Source:

All traffic across desktop and mobile

Audience:

Female shoppers interested in purchasing ethically-sourced denim jeans

Organization:

Oliver Logan: ethical denim brand for women

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

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