Should you include or remove a secondary child link?

Can You Guess Which Test Won?

With or without the child link?

With "Share this on LinkedIn" child link

Without child link

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Difference Between Versions:

Version A –Landing page hero image with a secondary child link under the main orange CTA button
Version B – Exact same page format but without the child link under the CTA button

Key Performance Indicator (KPI):

Clickthrough Rate (CTR) into the sales funnel

Test Goal:

Determine if a child link improves or reduces clickthrough rates

Traffic Source:

Paid, organic, and direct traffic

Audience:

Visitors interested in insurance plans

Organization:

Centraal Beheer Achmea: Dutch insurance company

With or without the child link?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

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With or without the child link?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run For:

Test Run On:

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