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Can You Guess Which Test Won?

With social sharing icons or phone numbers?

With social sharing icons
bt_furnishings-version_a-social_sharing_icons
With phone numbers
bt_furnishings-version_b-phone_numbers

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Difference Between Versions:

Version A Product page featuring social sharing icons
Version BProduct page featuring phone numbers

Key Performance Indicator (KPI):

Contact submission to place order

Test Goal:

Increase purchases

Traffic Source:

Direct, search, referral, organic, paid, and social; predominately local females, aged 25-44 years old

Audience:

Shoppers interested in purchasing home furnishings

Organization:

BT Furnishings: home furniture retailer

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

bt_furnishings

Test Run On:

optimizely-logo
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linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram