Which format won? With social sharing icons? Or with phone numbers?

Can You Guess Which Test Won?

With social sharing icons or phone numbers?

With social sharing icons

With phone numbers

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Difference Between Versions:

Version A – Product page featuring social sharing icons
Version B – Product page featuring phone numbers

Key Performance Indicator (KPI):

Contact submission to place order

Test Goal:

Increase purchases

Traffic Source:

Direct, search, referral, organic, paid, and social; predominately local females, aged 25-44 years old

Audience:

Shoppers interested in purchasing home furnishings

Organization:

BT Furnishings: home furniture retailer

With social sharing icons or phone numbers?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

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With social sharing icons or phone numbers?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

Test Run On:

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