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Does a multi-step or single-step registration form convert better?

Two-step form
adaptive_insights-version_a-two_step-sm
One-step form
adaptive_insights-version_b-one_step-sm

With or without the confirmation copy?

With microcopy in form field
live_switch-with_microcopy-version_a-sm
Without microcopy in form field
liveswitch-without_microcopy-version_b-sm

What's the optimal search box format?

Microcopy outlining search options
conversion_advocates-version_a-sm
Microcopy prompting search
conversion_adovcates-version_b-sm

Which hero image won on desktop but lost on mobile?

Brunette model with hair extensions
luxy_desktop-version_a-sm
Blonde model before and after hair extensions
luxy_desktop-version_b-sm

With or without the customer selector pop-up?

With self-selector pop-up
natwest_version_a-sm
Without self-selector pop-up
natwest_version_b-sm
[Content protected for Monthly Plan, Group Level, Yearly Plan, Monthly Plan + Trial, Group Level + Trial, Yearly Plan + Trial, Monthly Plan Upgrade, Group Level Upgrade, Yearly Plan Upgrade, All Access Pass members only]
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