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Case Studies

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1to1clico

92 Dream

A/B Testing Summit

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ADT Security

AG Consult

Alitalia

Alivecor

Allianz Partners

American Life

Ancestry.ca

Anton's Cleaners

Armourprints

Atrae

Australian Institute of Music

AustralianSuper

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Barton Publishing

Bing Bros Media

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British Gas

BT Furnishings

Butlin's

Capital One

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Citizens Bank

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GuessTheTest

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Hyundai Netherlands

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Impact M

InFlow

ING Australia

Intel

Invesp

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Ivory Ella

Jaywing

JoiasGold

Kaplan

Kibo

Kinesso

KnockAround

Krietz Auto

Le Boutique

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Luxy Hair

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National Australia Bank

National Instruments

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ontrack digital+

Optimized Marketing

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Windward Studios

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World Wildlife Fund (WWF)

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ABtesting.AI

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Optimizely

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Visual Website Optimizer (VWO)

Webtrends

Sneaky, Sneaky: Show All Sneakers? Or Showcase Just One?

Pro Or Buy

Signup pop-up showing multiple sneakers

leboutique-version_a-sm

Signup box showcasing one pair of sneakers

leboutique-version_b-sm

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Expanded Or Condensed? Which Format Increased Visitor Engagement?

Pro Or Buy

Expanded view

intel-version-a-sm

Condensed view

intel-version-b-sm

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Should You Put the Cheapest Option First or Last?

Pro Or Buy

Cheapest option (50Mb) shown first

image_a-sm

Cheapest option (50Mb) shown last

img-b-sm

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Is It Better to Feature Company Logos or Pictures of People?

Pro Or Buy

Company Logos

optimizely-logos-sm

Pictures of people (who work at the company)

optimizely-people-sm

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What's the best way to phrase your sign-up form?

Pro Or Buy

Question-led copy

ig-version-a-sm

Instruction-led copy

ig-version-b-sm

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Does a 1 pt. Change in Font Size Really Make a Difference?

Pro Or Buy

12 pixel font

value_drive-version-a-sm

13 pixel font

value_drive-version-b-sm

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Deal or No Deal? Should You List the Specific Number of Deals Available?

Pro Or Buy

Without number of deals shown

version_a-no_deals-sm

With number of deals shown

version_b-with_deals-sm

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Which Button Copy Dramatically Increased Leads?

Pro Or Buy

Get a FREE Quote

get_a_free_quote-sm

Book A FREE Survey

book_a_free_survey-sm

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Which Search Box Outperformed?

Pro Or Buy

Multi line search box

superbreak-multi-sm

Single line search box

superbreak-inline-sm

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Which App Thumbnail Image Drove Downloads?

Pro Or Buy

Woman taking a selfie

version_a-darby-splitmetrics

Darby brand text

version_b-sm-darby-splitmetrics

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Get A Quote. Or Get Pricing? Which Nav Button Worked Better?

Pro Or Buy

Get A Quote

get_a_quote-sm

Get Pricing

get_pricing-sm

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Which Navigational Menu Copy Converted Best?

Pro Or Buy

Buy & Sell

version_sm-buy_and_sell

Classifieds

version-sm-classifieds

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Should Your Desktop Menu Be Consistent With Your Mobile Menu Format?

Pro Or Buy

Traditional navigational menu

final-a

"Hamburger" style menu

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With Or Without The Shop The Look Option?

Pro Or Buy

Shop The Look option added

cf_version_a-sm

No Shop The Look option

cf_version_b-sm

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Which AdWords Approach Resulted In More Subscriber Sign-Ups?

Pro Or Buy

AdWords search keyword shown

secret_escapes-version_a-sm

"Free" and "save" emphasized - No AdWords keywords shown

secret_escapes-version_b-sm

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Which Facebook Ad Converted Better For Mobile Visitors?

Pro Or Buy

With request to comment

rummy_circle-version_a-sm-with_arrow

Without request to comment

rummy_circle-sm-with_arrow-version_a

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Display the Total Price or Monthly Installment?

Pro Or Buy

Monthly installment amount

corebiz-joias-version_a-sm

Total price

corebiz-joias-version-b-sm

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With or Without the Privacy Guarantee?

Pro Or Buy

With Privacy Guarantee

delivra-form-version_a-sm

Without Privacy Guarantee

delivra-form-sm-version_b

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Blank Box or Buttons? Which Format Increased Online Donations?

Pro Or Buy

Blank Box

version_a

Buttons

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What’s The Best Format To Get Charitable Donations?

Pro Or Buy

Donate Now Button

version_a

Selectable Amount

version_b

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