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Sneaky, Sneaky: Show All Sneakers? Or Showcase Just One?

Signup pop-up showing multiple sneakers
Signup box showcasing one pair of sneakers

Expanded Or Condensed? Which Format Increased Visitor Engagement?

Expanded view
Condensed view

Should You Put the Cheapest Option First or Last?

Cheapest option (50Mb) shown first
Cheapest option (50Mb) shown last

Is It Better to Feature Company Logos or Pictures of People?

Company Logos
Pictures of people (who work at the company)

What's the best way to phrase your sign-up form?

Question-led copy
Instruction-led copy

Does a 1 pt. Change in Font Size Really Make a Difference?

12 pixel font
13 pixel font

Deal or No Deal? Should You List the Specific Number of Deals Available?

Without number of deals shown
With number of deals shown

Which Button Copy Dramatically Increased Leads?

Get a FREE Quote
Book A FREE Survey

Which Search Box Outperformed?

Multi line search box
Single line search box

Which App Thumbnail Image Drove Downloads?

Woman taking a selfie
Darby brand text

Get A Quote. Or Get Pricing? Which Nav Button Worked Better?

Get A Quote
Get Pricing

Which Navigational Menu Copy Converted Best?

Buy & Sell
Classifieds

Should Your Desktop Menu Be Consistent With Your Mobile Menu Format?

Traditional navigational menu
"Hamburger" style menu

With Or Without The Shop The Look Option?

Shop The Look option added
No Shop The Look option

Which AdWords Approach Resulted In More Subscriber Sign-Ups?

AdWords search keyword shown
"Free" and "save" emphasized - No AdWords keywords shown

Which Facebook Ad Converted Better For Mobile Visitors?

With request to comment
Without request to comment

Display the Total Price or Monthly Installment?

Monthly installment amount
Total price

With or Without the Privacy Guarantee?

With Privacy Guarantee
Without Privacy Guarantee

Blank Box or Buttons? Which Format Increased Online Donations?

Blank Box
version_a
Buttons
version_b

What’s The Best Format To Get Charitable Donations?

Donate Now Button
version_a
Selectable Amount
version_b
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