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With or without the live chat button?

With "Live Chat" button in top header
extra_storage_space-live_chat-version_a-smClick here to enlarge
Without "Live Chat" button in top header, just phone number
extra_storage_space-live_chat-version_b-smClick here to enlarge

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Which Facebook health ad won?

More detailed benefits
ditzo-version_a-smClick here to enlarge
Targeted by age
ditzo-version_b-smClick here to enlarge

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Which numeric format worked best?

2 out of 3 individuals
cms-lg-version_aClick here to enlarge
66% of individuals
cms-lg-version_aClick here to enlarge

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Does gender segmentation effect product purchases?

Main product image featuring just a woman
express-version_a-smClick here to enlarge
Main product image featuring a woman and a man
express-version_b-lgClick here to enlarge

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Does segmenting by gender impact conversions?

Gender segmented email offer
staatsloterij-version_a-smClick here to enlarge
Standard email offer - not segmented by gender
staatsloterij-version_b-smClick here to enlarge

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