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Does tailoring content to a local audience impact conversions?

Without tailored content
autodesk-not_tailored-version_a-sm
With tailored content
autodesk-tailored_content-version_b-sm

Which filter order won? "Best Result" placed first or last?

Filter items with "Best Result" listed first
dell-version_a-sm-best_results
Filter items with "Best Result" listed last
dell-version_b-price_low_to_high

With or without the customer reviews?

With customers reviews in bottom blue bar
ing_version_a-with_testimonials-sm
Without customer reviews in bottom blue bar; help support instead
ing_version_b-with_help_number-sm

With or without the testimonials slider?

With interactive testimonials slider
barton-version_a-sm
Static testimonials without slider
barton-version_b-sm

Which email newsletter campaign significantly impacted conversion rates?

With obvious unsubscribe section
Without obvious unsubscribe section
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