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Without or with the detailed description?

Without detailed description
controlled_chaos-without_detailed_descrption-version_a-lg
With detailed description
controlled_chaos-with_detailed_description_version_b-lg

With or without the detailed product info?

Detailed Product Page
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Less Detailed Product Page
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With or without the image in the checkout form?

With image in checkout
ticketmaster-version_a-with_image-sm
Without image in checkout
ticketmaster-version_b-without_image-sm

With or without the secondary CTA in the hero section?

With secondary CTAs
vodafone-multiple_cta-version_a-sm
Without secondary CTAs; only single, primary CTA
vodafone-single_cta-version_b-sm

With or without the added "Call to Order" CTA button?

With added "Call to Order" CTA at bottom
telecom-version_a-sm
Without "Call to Order" CTA at bottom
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