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Which Facebook health ad won?

More detailed benefits
ditzo-version_a-smClick here to enlarge
Targeted by age
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Which numeric format worked best?

2 out of 3 individuals
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66% of individuals
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Does gender segmentation effect product purchases?

Main product image featuring just a woman
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Main product image featuring a woman and a man
express-version_b-lgClick here to enlarge

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Does segmenting by gender impact conversions?

Gender segmented email offer
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Standard email offer - not segmented by gender
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With or without the quick selector option?

With quick selector
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Without quick selector
without-de_nieuwe_zaak-version_b-smClick here to enlarge

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