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What's the optimal CTA number?

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Which sign-up form won?

Gamified "choose your own adventure" sign-up form
version_b-smClick here to enlarge
Standard sign-up form
version_a-smClick here to enlarge

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Which spin to win form won?

Standard spin to win wheel
spin_to_win-smClick here to enlarge
Branded spin to win wheel
pop_your_pup-smClick here to enlarge

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Which email subject line won?

Warren, Save 85-90% Compared To Other Marketing Conferences
ab_testing_summit-smClick here to enlarge
Warren, Get Your A/B Testing Summit All-Access Pass
ab_testing_summit-smClick here to enlarge

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With or without the sticky "add to cart" button?

With sticky "add to cart" button
ATTACHMENT DETAILS miss_etam-version_a-sm.png August 21, 2019 574 KB 450 by 325 pixels Edit Image Delete Permanently Alt Text Describe the purpose of the image (opens in a new tab). Leave empty if the image is purely decorative.Click here to enlarge
Without sticky "add to cart" button
miss_etam-version-b-lgClick here to enlarge

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