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Should you use or lose the CTA in a dropdown navigational mega menu?

With CTA in mega menu
staatsloterij-version_a-with_cta-sm
Without CTA in mega menu
staatsloterij-version_b-without_cta-sm

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Should you push your customers to leave a review on your website?

No rating review reminder pop-up
yemeksepeti-without_review-sm
With a rating review reminder pop-up
yemeksepeti-with_review-sm

Puzzling Paradox: Does a Personal or Practical Approach Convert Best?

Personal approach: you can save your form. . .
Practical approach: the application process takes about 10 minutes
the_cooperative_bank-version_b-sm

Which nav bar copy won: "Save 50%" or "VIP Express"?

"Save 50%"
antons_cleaning-save_50-version_a-sm
"VIP Express"
antons_cleaning-vip_express-version_b-sm

Does tailoring content to a local audience impact conversions?

Without tailored content
autodesk-not_tailored-version_a-sm
With tailored content
autodesk-tailored_content-version_b-sm
[Content protected for Monthly Plan, Group Level, Yearly Plan, Monthly Plan + Trial, Group Level + Trial, Yearly Plan + Trial, Monthly Plan Upgrade, Group Level Upgrade, Yearly Plan Upgrade, All Access Pass members only]
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