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Puzzling Paradox: Does a Personal or Practical Approach Convert Best?

Personal approach: you can save your form. . .
Practical approach: the application process takes about 10 minutes
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Which nav bar copy won: "Save 50%" or "VIP Express"?

"Save 50%"
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"VIP Express"
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Does tailoring content to a local audience impact conversions?

Without tailored content
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With tailored content
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Which filter order won? "Best Result" placed first or last?

Filter items with "Best Result" listed first
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Filter items with "Best Result" listed last
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With or without the customer reviews?

With customers reviews in bottom blue bar
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Without customer reviews in bottom blue bar; help support instead
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