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Which mobile product view won?

List layout: 1 product per row
version_a-smClick here to enlarge
Grid view: 2 products per row
Click here to enlarge

With or without the sticky buy button?

With or without the icons?

What's the optimal notification bar timing?

Pop-up, timed to display upon exit
Click here to enlarge
Hook, timed to display at 20% scroll depth
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Which version won in Italy but lost in the UK?

One element: email sign-up field
alitalia_version_a-smClick here to enlarge
Two elements: an airport drop-down menu and email sign-up field
alitalia_version_b-smClick here to enlarge
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