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How To Install Google Optimize for WordPress

Overview:

Google Optimize is a powerful — and free — A/B testing platform.In these step-by-step tutorials, you’ll be walked through the exact process you need to install Google Optimize on a WordPress site. You’ll learn the tools, or plugins you need to make installation seamless. Plus, how to verify the tracking code is installed properly and working.

Installing Google Optimize on WordPress:

If your website is on WordPress, you have a couple options you can choose to install Google Optimize

You can either install Google Optimize:

  • Directly within the website theme, as explained in this tutorialThis installation is not recommended because if you modify the theme, your changes can get lost.
  • By using a plugin — the recommended option.

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