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With or without the credit card product images?

With credit card product images
hsbc-version_a-with_images-sm
Without credit card product images
hsbc-version_b-without_images-sm

Which format won: horizontal or vertical layout?

Horizontal layout
hsbc-layout-version_a-sm
Vertical layout
hsbc-layout-version_b-sm

What's most valuable when it comes to selling value?

Book a free quote
british_gas-version_a-sm
Get £400 off
british_gas-version_b-sm

Which homepage redesign radically decreased bounce rates?

With product categories
buyautoparts-version-a-sm
With dropdown selector
buyautoparts-version-b-sm

Which landing page format won in December, but lost in January?

Longer landing page copy
manchester-version_a-sm
Shorter landing page copy
manchester-version_b-sm
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