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guess_the_test-white-green

Socks or swatches: which image format won?

Socks
drip_agency-socks-version_a-sm
Color swatches
drip_agency-swatches-version_b-sm

With social sharing icons or phone numbers?

With social sharing icons
bt_furnishings-version_a-social_sharing_icons
With phone numbers
bt_furnishings-version_b-phone_numbers

With or without the added trust icons?

With trust icons added below the CTA and below-the-fold
version_a-with_trust_seals-sm
Without added trust icons under CTA; only below-the-fold
version_b-without_added_trust_seals-sm

What's the optimal image slider format: embedded or added?

Image slider embedded within thumbnail image
drip_agency_snooks-version_a-sm-embedded_image_slider
Image slider placed directly below thumbnail image
drip_agency_snook-version-b-sm-outside_image_slider

Which simple copy change achieved an astounding +57% conversion lift?

Button copy stating "Get a Quote"
Button copy stating "Get a Quote Now"

Which button copy worked best? View now or order now?

View options
t_mobile-version_a-sm-view_now
Order now
t_mobile-version_b-sm-order_now

Which product image format outperformed?

Simple product view
flat_lay-view
With models
model_view

Which CTA copy won? Get started or watch a demo?

CTA: "Get started"
optimizely-version_a-get_started_cta
CTA: "Watch a demo"
optimizely-version_b-watch_a_demo_cta

Which nav format won? Featuring product or lifestyle imagery?

Product images
version_a-product_images
Lifestyle images
version_b-lifestyle_images

Which email format won? With the button or links?

With button
version_a-with_button
With links and modified copy
version_b-with_links

Which cookie notification format won? With the buttons or links?

With buttons in bottom banner
version_a-dela-cookie_notification_banner_with_buttons
With links in bottom banner
version_b-dela-cookie_notification_banner_with_links

Which email subject line approach won? Urgency or informative?

Urgency: Act now
version_a-sm
Informative: Important information
version_b-sm

With or without the top image on mobile?

With image
version_a-with_image
Without image
version_b-without_image

With or without the child link?

With "Share this on LinkedIn" child link
version_a-with_child_link
Without child link
version_b-without_child_link

Which shipping offered most increased conversions?

Shipping "Calculated at next step"
calculated_at_checkout-sm
Shipping "FREE"
free-sm

With or without the coupon code pop-up?

With coupon code pop-up
knockout-with-promo-code
Without coupon code pop-up
knockout-without_promo_code

Which CTA wording worked best?

Add to cart
staatsloterij-version_a-add_to_cart
Next step
staatsloterij-version_b-next_step

With or without the shipping cost calculator?

With shipping cost calculator section
sitespect-with_postal_code_checker-versions_a
Without shipping cost calculator section

Which won? With one CTA or two?

Which wording won? Low friction or high friction?

Low-friction wording: More information
vodafone-version_a-low_friction
High-friction wording: Order
vodafone-version_b-high_friction
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