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Which format converted best? With 3 or 2 options?

3-option layout
nat_west-version_a-3_product_options-sm
2-option layout
nat_west-version_b-2_product_options-sm.pn

Which personalized email subject line won on mobile?

Finish {Pet's Name} Insurance Quote
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Don't miss 12 months for 9 on {Pet's Name} Insurance
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With or without the personalized text?

Personalized email, preview text
Generic email message, preview text
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Which format increased internet orders?

With blue bar visual indicator
t-mobile-with_visual_indicator-version_a-sm
With text titles
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Do fancy or descriptive text titles work best?

Fancy Titles
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Descriptive Titles
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