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Which button copy increased clickthrough rate conversions?

Which product page converted best for cellular and WiFi traffic?

Detailed mobile product page
dela-version_a-sm-more_detailed_product_pageClick here to enlarge
Less detailed mobile product page
dela-version_b-sm-less_detailed_product_pageClick here to enlarge

Which format improved page load times and conversions?

With or without the top product display banner?

With top-placed product display banner
sweetwater-version_a-with_guitar_gallery-smClick here to enlarge
Without top-placed product display banner
sweetwater-version_b-without_guitar_gallery-smClick here to enlarge

Which product page format won?

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