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Which button copy increased clickthrough rate conversions?

"Order now" button text
version_a-vodafone-order_now-sm
"Next step/Next" button text
version_b-vodafone-next-next_step-sm

Which product page converted best for cellular and WiFi traffic?

Detailed mobile product page
dela-version_a-sm-more_detailed_product_page
Less detailed mobile product page
dela-version_b-sm-less_detailed_product_page

Which format improved page load times and conversions?

Expanded vertical layout
hsbc-page_loading_speed-version_a-expanded_vertical_layout-sm
Condensed horizontal layout
hsbc-page_loading_speed-version_b-condensed_horizontal_layout-sm

With or without the top product display banner?

With top-placed product display banner
sweetwater-version_a-with_guitar_gallery-sm
Without top-placed product display banner
sweetwater-version_b-without_guitar_gallery-sm

Which product page format won?

Basic product page
cox_and_cox-version-a-without_added_product_details-sm
With added product details
[Content protected for Monthly Plan, Group Level, Yearly Plan, Monthly Plan + Trial, Group Level + Trial, Yearly Plan + Trial, Monthly Plan Upgrade, Group Level Upgrade, Yearly Plan Upgrade, All Access Pass members only]
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