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With or without the trust badges?

With TrustedSite badges across all pages on the website
trusted_site-version_a-sm
Without TrustedSite badges on any pages across the website

With or without the padlock icon?

"Secure Checkout" with padlock icon
version_a-sm-secure_checkout
"Checkout" without padlock icon
version_b-sm-checkout

With or without the zeros in the price tag?

With Zeros
version_a-with_zeros_sm
Without Zeros

Should your price tag include or leave off the zeros?

With Zeros
Without Zeros

Which CTA converted best? Link or button?

"Show Accessories" Link
show_accessories-link
"Show Accessories" Button
show_accessories-button
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