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With or without the sticky "add to cart" button?

With sticky "add to cart" button
ATTACHMENT DETAILS miss_etam-version_a-sm.png August 21, 2019 574 KB 450 by 325 pixels Edit Image Delete Permanently Alt Text Describe the purpose of the image (opens in a new tab). Leave empty if the image is purely decorative.Click here to enlarge
Without sticky "add to cart" button
miss_etam-version-b-lgClick here to enlarge

Did one version outperform?

Which Email Capture Format Worked Best?

Pop-up email capture form
reyn_spooner-bvac-version_a-smClick here to enlarge
Drawer-style email capture form
reyn_spooner-bvac-version_b-smClick here to enlarge

Which Format Worked Best For Increasing Donation Conversions?

Which Font Won For Increasing Email Conversions?

Email typed in 14-point Calibri font
calibri14-version_a-smClick here to enlarge
Email typed in 12-point Arial font
arial_12pt-version_b-smClick here to enlarge
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