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Testing Topics
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Anchoring Effect
Button Color
Button Copy
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Number
Call to Action
Copy
Links
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Discounts
Dynamic Content & Personalizations
Email
Email capture
Email subject line
Email timing
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Font
Forms
Free Shipping Banner
Gamification
Hero Image
Image Optimization
Icons
Interactive Map
Landing Page Optimization
Lead Generation
Links
Navigational Menu
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Optimized Design
Placement
Pop-up
Pricing Psychology
Push Notifications
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Ratings/Reviews
Search Bar
Seasonality
Segmentation
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Size
Sticky/Persistent Scroll
Subscription Plans
Table format
Text Color
Thumbnail Image
Trust Seals
Upsell Offer
Urgency
Video
Industry Vertical
Apparel
Automotive
Business & Marketing Services
Computers, Technology, & SaaS
Dating
Ecommerce Site/Retail Store
Education
Entertainment
Financial Services
Food Services
Gaming
Healthcare
Home Furnishings
Home Security
Media, Publishing, & Paid Content
Non-Profit, Fund Raising, & Politics
Printing
Real Estate
Retail
Self-Help
Sporting and leisure
Storage
Telecommunications
Travel & Hospitality
Utilities
Water Purificiation
Conversion Goals
Add To Cart Clicks
App downloads
Average Order Value (AOV)
Average orders per user
Bookings
Bounce Rate
Cart Visits
Chats Initiated
Checkout visits
Clickthrough (CTR) rates
Cost Per Click (CPC)
Cost Per MIlle (CPM)
Donations
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Email opens
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Products per visitors
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Sales
Searches
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Time spent on page
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Apps
Case Studies
Category or Multiple Offer Page
Chat/Help Desk Support
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Email
Email campaigns
Email capture
Email campaigns
Email capture
Homepage
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Overlays/Pop-ups
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Spin wheels
Subject Line
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Testimonials/Reviews
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Elements Tested
Button
Chatbot
Copy
CTA
Email subject line
CTA
Design elements
Icons
Font
Form Elements
Headline
Images & Icons
Design elements
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Navigation
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Search Box Structure
Seasonality
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Social Proof
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Trust & Credibility
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A/B Testing Summit
ABtesting.ai
ActiveCampaign
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Adobe Target
ADT Security
Alivecor
Allianz Partners
American Life
Ancestry.ca
Atrae
AustralianSuper
Auto Parts Warehouse
Autodesk
Blackbaud Luminate Online
Blast Analytics
Blue Acorn iCi
BoatUS.com
Brand Value Accelerator
Butlin's
Capital One
Caring Bridge
Centers for Medicare and Medicaid Services
Citi Group
Clever Zebo
Conversion Fanatics
Conversion Rate Store
Convert.com
ConvertCart
ConvertFlow
Corebiz
Crazy Egg
Culligan
Darby Smart
De Nieuwe Zaak
Delivra
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Energy Australia
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Fidelity International
FindSomeOne
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GMercyU
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Greenhouse Group
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Hyland Software, Inc
Hyundai
Hyundai Netherlands
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InFlow
Intel
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Ivory Ella
Jaywing
JoiasGold
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Krietz Auto
Le Boutique
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Luxy Hair
Marketo
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Miss Etam
Nanigans
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National Instruments
NextAfter
NextLeft
Norton Anti Virus
Officeworks
OmniConvert
Optimized Marketing
Optimizely
Oracle
Oxfam
Persado
Phrasee
Pop Your Pup
PushCrew
Raven
Reap Marketing
RedEye Optimisation
Reyn Spooner
Roots
Royal Dutch Mint
RS Components
RummyCircle.com
Sabon NYC
SAP
Secret Escapes
Spirit Hoods
SplitMetrics
Staatsloterij
Steps
Super Break
Swapalease
T-Mobile Thuis
Telestream
Tesco
The McClatchy Company
The Next Web
The Seattle Times
Thomas Printworks
Tinuiti
Tommy Hilfiger
Tony Robbins
Traffic4u
TTS Group
U.S. Polo Assn.
Unbounce
UX Alley
Verizon
Virgin Holidays
Visual Website Optimizer (VWO)
Viva Aerobus
VivaReal
Vodafone
Warsaw Sneaker Store
WebStage
Webtrends
Windward Studios
Wonderbly
World Wildlife Fund (WWF)
Yemeksepeti
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