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Which nav format won? Featuring product or lifestyle imagery?

Product images
version_a-product_images
Lifestyle images
version_b-lifestyle_images

Which product image format outperformed?

Simple product view
flat_lay-view
With models
model_view

Product or lifestyle imagery? Which pushed conversions higher?

Product imagery banner ads
uweed-product_imagery-version_a-sm
Lifestyle imagery banner ads
uweed-lifestyle_imagery

Which button copy worked best? View now or order now?

Which Button Copy Worked Best Early In The Funnel?

"Options and Order" button
version_a-high_friction
"View the options" button
version_b-low_friction
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