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Which landing page format won in December, but lost in January?

Longer landing page copy
manchester-version_a-smClick here to enlarge
Shorter landing page copy
manchester-version_b-smClick here to enlarge

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Which design radically increased conversions 337%?

With skimable icons
lamplight-version_a-smClick here to enlarge
With benefit-based copy
lamplight-digital-version_b-smClick here to enlarge

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With or without the image? Which format worked best?

With added image in hero section
intel-with_image-version_a-smClick here to enlarge
Without image in hero section
intel-without_image-version_b-smClick here to enlarge

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Product or lifestyle imagery? Which pushed conversions higher?

Product imagery banner ads
uweed-product_imagery-version_a-smClick here to enlarge
Lifestyle imagery banner ads
uweed-lifestyle_imageryClick here to enlarge

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With or without the clock emojis in the email subject line?

With emojis in subject line
royal_caribbean-version_a-sm-with_emojisClick here to enlarge
Without emojis in subject line
royal_caribbean-version_b-sm-without_emojisClick here to enlarge

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