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Without or with the child link?

Without secondary child link
dell_version_a-sm
With secondary child link
dell-version_b-sm

With or without the top image on mobile?

With image
version_a-with_image
Without image
version_b-without_image

With or without the image? Which format worked best?

With added image in hero section
intel-with_image-version_a-sm
Without image in hero section
intel-without_image-version_b-sm

Which email subject line approach won? Urgency or informative?

Urgency: Act now
version_a-sm
Informative: Important information
version_b-sm

With or without the clock emojis in the email subject line?

With emojis in subject line
royal_caribbean-version_a-sm-with_emojis
Without emojis in subject line
royal_caribbean-version_b-sm-without_emojis
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