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Test Patterns

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Accordion

Anchoring Effect

Button Color

Button Copy

Buttons

Number

Call to Action

Chatbot

Copy

AI-generated text

Discounts

Dynamic Content & Personalizations

Email

Email capture

Email subject line

Email timing

Email unsubscribes

Emojis

Facebook Ad

Filter

Font

Forms

Free Shipping Banner

Gamification

Hero Image

Image Optimization

Icons

Interactive Map

Landing Page Optimization

Lead Generation

Links

Navigational Menu

Notification Bar

Optimized Design

Placement

Pop-up

Pricing Psychology

Push Notifications

Quick Shop

Radical Redesign

Ratings/Reviews

Search Bar

Seasonality

Segmentation

Sign Up

Size

Social Proof

Sticky/Persistent Scroll

Subscription Plans

Table format

Text Color

Thumbnail Image

Trust Seals

Upsell Offer

Urgency

Value Proposition

Video

Industry Vertical

Apparel

Automotive

Business & Marketing Services

Computers, Technology, & SaaS

Dating

Ecommerce Site/Retail Store

Education

Entertainment

Financial Services

Food Services

Gaming

Healthcare

Home Furnishings

Home Security

Media, Publishing, & Paid Content

Non-Profit, Fund Raising, & Politics

Printing

Real Estate

Retail

Self-Help

Sporting and leisure

Storage

Telecommunications

Travel & Hospitality

Utilities

Water Purificiation

Conversion Goals

Add To Cart Clicks

App downloads

Average Order Value (AOV)

Average orders per user

Bookings

Bounce Rate

Call Volumes

Cart Visits

Chats Initiated

Checkout visits

Clickthrough (CTR) rates

Cost Per Click (CPC)

Cost Per MIlle (CPM)

Donations

Download Rate

Email opens

Emails captured

Engagement

Form Completions

Form Inquiries

Leads

Logins

Membership sign-ups

Menu Clicks

Newsletter sign-ups

Open rate

Orders

Orders/visitor

Product Views

Products per visitors

Purchases

Rate Reviews

Revenue

Revenue Per Visitor (RPV)

Sales

Searches

Sign-ups

Time spent on page

Transactions

Unsubscribes

Visits/Order

Type of Page Tested

Ads or Banners

Apps

Case Studies

Category or Multiple Offer Page

Chat/Help Desk Support

Checkout

Contact us Page

Donation Forms

Email

Email campaigns

Email capture

Homepage

Landing Page

Login Page

Mobile

Navigational Menu

Notification Bar

Opt-in Forms

Overlays/Pop-ups

Pricing Page

Product Page

Registration Page

Search Results

Shopping Cart

Sign up page

Site Wide

Social Media

Spin wheels

Subject Line

Subscription Plans

Table Format

Testimonials/Reviews

Text Conversion

Video Views

Web Pages

Elements Tested

Button

Chatbot

Copy

Email subject line

Countdown Timer

Coupon Code

CTA

Design elements

Icons

Dropdown menu selector

Emojis

Filter

Font

Form Elements

Headline

Images & Icons

Interactive Map

Link

Navigation

Navigational Menu

Notification Bar

Overlay/Pop-up

Page Layout

Pricing

Quick Shop

Reviews

Search Box

Search Box Structure

Seasonality

Segmentation

Shipping

Sliders

Social Proof

Timing

Trust & Credibility

Value Proposition

Video

Brands

1to1clico

92 Dream

A/B Testing Summit

AAA

ADT Security

AG Consult

Alitalia

Alivecor

Allianz Partners

American Life

Ancestry.ca

Anton's Cleaners

Armourprints

Atrae

Australian Institute of Music

AustralianSuper

Auto Parts Warehouse

Autodesk

Autran Dental Academy

AWA digital

Barton Publishing

Bing Bros Media

Blackbaud Luminate Online

Blast Analytics

Blue Acorn iCi

BoatUS.com

Brand Value Accelerator

Brandwidth

Brevo

British Gas

BT Furnishings

Butlin's

Capital One

Caring Bridge

Centers for Medicare and Medicaid Services

Centraal Beheer Achmea

Citi Group

Citizens Bank

Clever Zebo

ConnectWise

Controlled Chaos

Conversion

Conversion Advocates

Conversion Fanatics

Conversion Rate Store

ConvertCart

Convertica

Corebiz

Cox & Cox

Culligan

Darby Smart

De Nieuwe Zaak

Dela

Dell

Ditzo

Drip Agency

dScryb

DYLN

Elite SEM

Enavi

Energy Australia

ESE Direct

Etam

Express.com

Extra Space Storage

Facebook

Fidelity International

Fietsvoordeelshop

FigPii

FindSomeOne

Frictionless-Commerce

Fuel Made

Fury Analytics

Get It By

Giesswein

GMercyU

Greenhouse Group

GroupM

Growcode

GSF Car Parts

GuessTheTest

Hays Recruitment

HealthEngine

Helm

Home Union

HSBC

HubSpot

Hyland Software, Inc

Hype Digital

Hyundai

Hyundai Netherlands

Iacoca Blue Advertising

IG

Impact M

InFlow

ING Australia

Intel

Invesp

Ion Interactive

Ivory Ella

Jaywing

JoiasGold

Kaplan

Kibo

Kinesso

KnockAround

Krietz Auto

Le Boutique

LiveSwitch

LottieFiles

Luxy Hair

Manly Brands

Marketo

MaxiMiles

MECLABS

Medium Giant

Minto Communities

Miss Etam

Morgandettoi

MVF

MVMT

Nanigans

Natchez

National Australia Bank

National Instruments

NatWest

NextAfter

NextLeft

Norton Anti Virus

Officeworks

Oliver Logan

OmniConvert

Omoda

ontrack digital+

Optimized Marketing

Oracle

OuterBox

Oxfam

PhoneIndia.com

Plus

Pop Your Pup

Prismfly

PushCrew

Raven

Reap Marketing

RedEye Optimisation

Reprise Digital

Reyn Spooner

Rich Page Web Optimzer

Roots

Royal Caribbean

Royal Dutch Mint

RS Components

RummyCircle.com

Sabon NYC

Sainsbury's Bank

Salesforce.com

SAP

Secret Escapes

SiteSpect

Skis.com

Sleeknote

Snocks

Spirit Hoods

SplitMetrics

Staatsloterij

Steps

Super Break

Suzuki

Swapalease

Sweetwater

T-Mobile Thuis

TelephonePakistan

Telestream

Tesco

The co-operative bank

The Giving Keys

The McClatchy Company

The Next Web

The Seattle Times

Thomas Printworks

Thomson Reuters

Ticketmaster

Tillison Consulting

Tinuiti

Tommy Hilfiger

Tony Robbins

Traffic4u

TravelStart

Trinty

TrustedSite

TTS Group

U.S. Polo Assn.

uWeed

UX Alley

Verifone

Verizon

Virgin Holidays

Vishal Vishwakarma

Visual Website Optimizer (VWO)

Viva Aerobus

VivaReal

Vodafone

Volkswagen

Warsaw Sneaker Store

WebStage

Webtrends

Wholetones

Windward Studios

Wonderbly

World Wildlife Fund (WWF)

Xandr

Yemeksepeti

Zeta Global

Testing Platforms

AB Tasty

ABtesting.AI

Accenture Song

ActiveCampaign

Adaptive Insights

Adobe Target

AWA digital

Campaign Monitor

Convert.com

ConvertCart

ConvertFlow

CrazyEgg

Delivra

DynamicYield

ECHOLOGYX

EyeQuant

Facebook

FigPii

Google AdWords

Google Experiments

Google Optimize

Google Tag Manager

HubSpot

Kaizen Platform

Kameleoon

Marketo

Optimizely

Persado

Phrasee

RedEye

Rich Page Web Optimizer

SiteSpect

Sleeknote

SplitMetrics

TrustedSite

Unbounce

Visual Website Optimizer (VWO)

Webtrends

Which form format won? Full-page or left-aligned?

Pro Or Buy

Full-page form

version_a-royal_dutch_mint-full_page-sm

Left-aligned, vertical form

version_b-royal_dutch_mint-left_aligned-sm

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With or without the visible form?

Pro Or Buy

With visible form

optimizely-with_form-version_a-sm

Without visible form

optimizely-without_form-version_b-sm

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Which form format increased revenue?

Pro Or Buy

Horizontally-formatted without added info

viva-version_b-thumbnail

Vertically-formatted with added info

viva-version_b-thumbnail

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With more or fewer content cards?

Pro Or Buy

3 smaller content cards

optimizely-more_content_cards-version_a-sm

2 larger content cards

optimizely-less_content_cards-version_b-sm

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Which format converted best? With 3 or 2 options?

Pro Members Only

3-option layout

nat_west-version_a-3_product_options-sm

2-option layout

nat_west-version_b-2_product_options-sm.pn

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Which personalized email subject line won on mobile?

Pro Or Buy

Finish {Pet's Name} Insurance Quote

sainsbury_version_a-pet_in_preveiw-sm

Don't miss 12 months for 9 on {Pet's Name} Insurance

sainsbury_version_b-pet_not_in_preveiw-sm

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With or without the personalized text?

Pro Or Buy

Personalized email, preview text

wwf-version_a-sm

Generic email message, preview text

wwf-version_b-sm

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Which format increased internet orders?

Pro Or Buy

With blue bar visual indicator

t-mobile-with_visual_indicator-version_a-sm

With text titles

t-mobile-with_title_text-version_b-sm

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Do fancy or descriptive text titles work best?

Pro Or Buy

Fancy Titles

ancestry-fancy_titles-version_a-sm

Descriptive Titles

ancestry-descriptive_titles-version_b-sm

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Without or with the detailed description?

Pro Or Buy

Without detailed description

controlled_chaos-without_detailed_descrption-version_a-lg

With detailed description

controlled_chaos-with_detailed_description_version_b-lg

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With or without the detailed product info?

Pro Or Buy

Detailed Product Page

version_a-sm

Less Detailed Product Page

version_b-sm

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With or without the image in the checkout form?

Pro Or Buy

With image in checkout

ticketmaster-version_a-with_image-sm

Without image in checkout

ticketmaster-version_b-without_image-sm

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Find out more info

With or without the secondary CTA in the hero section?

Pro Or Buy

With secondary CTAs

vodafone-multiple_cta-version_a-sm

Without secondary CTAs; only single, primary CTA

vodafone-single_cta-version_b-sm

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With or without the added "Call to Order" CTA button?

Pro Or Buy

With added "Call to Order" CTA at bottom

telecom-version_a-sm

Without "Call to Order" CTA at bottom

telecom-version_b-sm

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Which page layout reduced call volumes? Standard or accordion?

Pro Or Buy

Standard table layout

natwest-contact_page-version_a-sm

Modified layout

natwest-contact_page-version_b-sm

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Closed or expanded accordion view?

Pro Or Buy

Closed accrodion view

suzuki-accordion_view-version_a-sm

Expanded accordion view

suzuki-expanded_view-version-b-sm

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Which pop-up won? With the focus on images or text?

Pro Or Buy

Image-focused pop-up

sleeknote_focus_on_images-version_a-sm

Text-focused pop-up

sleeknote-focus_on_text-version_b-sm

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Should you use or lose the CTA in a dropdown navigational mega menu?

Free For Limited Time

With CTA in mega menu

staatsloterij-version_a-with_cta-sm

Without CTA in mega menu

staatsloterij-version_b-without_cta-sm

A
B

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Find out more info

Should you push your customers to leave a review on your website?

Pro Or Buy

No rating review reminder pop-up

yemeksepeti-without_review-sm

With a rating review reminder pop-up

yemeksepeti-with_review-sm

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Puzzling Paradox: Does a Personal or Practical Approach Convert Best?

Pro Or Buy

Personal approach: you can save your form. . .

the_cooperative_bank-version_a-sm

Practical approach: the application process takes about 10 minutes

the_cooperative_bank-version_b-sm

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