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Which button copy worked best late in the funnel?

"Order" button
Version A -
"Go to checkout" button
Version B -

Which Button Copy Worked Best Early In The Funnel?

"Options and Order" button
version_a-high_friction
"View the options" button
version_b-low_friction

With or Without the Interactive Element?

Static Page
fidelity-version_a-sm
Interactive Page
fidelity-version_a-sm

With or Without the Get It By Notification?

With "Get It By" Notification
Version A Small: With Get It By Notification
Without "Get It By" Notificaiton
version_b-helm_get_it-_by-without_blurb-sm

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With Or Without Top “Checkout Now” CTA

With top "Checkout Now" CTA
version_a-sm
Without top "Checkout Now" CTA

With Or Without Euro Sign?

With Euro sign
version_a-with_price-sm
Without Euro sign
version_b-without_price-sm

When do pop-ups work best?

WITH $10 off
version_a-sm
WITHOUT $10 off
version_b-sm

With or without the added sign-up text?

WITH additional sign-up text
energy_australia-version_a-with_marker
WITHOUT additional sign-up text
energy_australia-version_b-sm

Email or push notifications?

Newsletter template
version_a-sm-pc
Push notification template
version_b-sm-pc

Put filter option on top, or on the side?

Filter option at top, in blue
officeworks-version_a-sm
Filter option, on left-hand side
officeworks-version_b-sm

Where's best to place the "As Featured In" section?

Logos prominently placed on the homepage
luxy-version_b-sm
Logos placed much lower down on the homepage
luxy-version_b-without-sm

Which Font Won For Increasing Email Conversions?

Email typed in 14-point Calibri font
calibri14-version_a-sm
Email typed in 12-point Arial font
arial_12pt-version_b-sm

Which Format Worked Best For Increasing Donation Conversions?

Fillable donation field
cb-version_a-sm
Preset donation buttons
cb-version_b-lg

Which Email Capture Format Worked Best?

Pop-up email capture form
reyn_spooner-bvac-version_a-sm
Drawer-style email capture form
reyn_spooner-bvac-version_b-sm

Which numeric format worked best?

2 out of 3 individuals
cms-lg-version_a
66% of individuals
cms-lg-version_a

Did one version outperform?

"Download Trial" CTA
autodesk_sm
Similar "Download Trial" CTA
autodesk_sm

With or without the sticky "add to cart" button?

With sticky "add to cart" button
ATTACHMENT DETAILS miss_etam-version_a-sm.png August 21, 2019 574 KB 450 by 325 pixels Edit Image Delete Permanently Alt Text Describe the purpose of the image (opens in a new tab). Leave empty if the image is purely decorative.
Without sticky "add to cart" button
miss_etam-version-b-lg

Which email subject line won?

Warren, Save 85-90% Compared To Other Marketing Conferences
ab_testing_summit-sm
Warren, Get Your A/B Testing Summit All-Access Pass
ab_testing_summit-sm

Which spin to win form won?

Standard spin to win wheel
spin_to_win-sm
Branded spin to win wheel
pop_your_pup-sm

Which sign-up form won?

Gamified "choose your own adventure" sign-up form
version_b-sm
Standard sign-up form
version_a-sm
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