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Table format

Text Color

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Apparel

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Dating

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Education

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Gaming

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Media, Publishing, & Paid Content

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Self-Help

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Add To Cart Clicks

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Average orders per user

Bookings

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Purchases

Rate Reviews

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Searches

Sign-ups

Time spent on page

Transactions

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Visits/Order

Type of Page Tested

Ads or Banners

Apps

Case Studies

Category or Multiple Offer Page

Chat/Help Desk Support

Checkout

Contact us Page

Donation Forms

Email

Email campaigns

Email capture

Homepage

Landing Page

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Navigational Menu

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Opt-in Forms

Overlays/Pop-ups

Pricing Page

Product Page

Registration Page

Search Results

Shopping Cart

Sign up page

Site Wide

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Spin wheels

Subject Line

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Chatbot

Copy

Email subject line

Countdown Timer

Coupon Code

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Design elements

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Brands

1to1clico

92 Dream

A/B Testing Summit

AAA

ADT Security

AG Consult

Alitalia

Alivecor

Allianz Partners

American Life

Ancestry.ca

Anton's Cleaners

Armourprints

Atrae

Australian Institute of Music

AustralianSuper

Auto Parts Warehouse

Autodesk

Autran Dental Academy

AWA digital

Barton Publishing

Bing Bros Media

Blackbaud Luminate Online

Blast Analytics

Blue Acorn iCi

BoatUS.com

Brand Value Accelerator

Brandwidth

Brevo

British Gas

BT Furnishings

Butlin's

Capital One

Caring Bridge

Centers for Medicare and Medicaid Services

Centraal Beheer Achmea

Citi Group

Citizens Bank

Clever Zebo

Controlled Chaos

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Convertica

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Cox & Cox

Culligan

Darby Smart

De Nieuwe Zaak

Dela

Dell

Ditzo

Drip Agency

dScryb

DYLN

Elite SEM

Enavi

Energy Australia

ESE Direct

Etam

Express.com

Extra Space Storage

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Fidelity International

Fietsvoordeelshop

FigPii

FindSomeOne

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Fuel Made

Fury Analytics

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Giesswein

GMercyU

Greenhouse Group

GroupM

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GuessTheTest

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HealthEngine

Helm

Home Union

HSBC

HubSpot

Hyland Software, Inc

Hype Digital

Hyundai

Hyundai Netherlands

Iacoca Blue Advertising

IG

Impact M

InFlow

ING Australia

Intel

Invesp

Ion Interactive

Ivory Ella

Jaywing

JoiasGold

Kaplan

Kibo

Kinesso

KnockAround

Krietz Auto

Le Boutique

LiveSwitch

LottieFiles

Luxy Hair

Manly Brands

Marketo

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MECLABS

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Minto Communities

Miss Etam

MVF

MVMT

Nanigans

Natchez

National Australia Bank

National Instruments

NatWest

NextAfter

NextLeft

Norton Anti Virus

Officeworks

Oliver Logan

OmniConvert

Omoda

ontrack digital+

Optimized Marketing

Oracle

Oxfam

PhoneIndia.com

Plus

Pop Your Pup

Prismfly

PushCrew

Raven

Reap Marketing

RedEye Optimisation

Reprise Digital

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Rich Page Web Optimzer

Roots

Royal Caribbean

Royal Dutch Mint

RS Components

RummyCircle.com

Sabon NYC

Sainsbury's Bank

Salesforce.com

SAP

Secret Escapes

SiteSpect

Sleeknote

Snocks

Spirit Hoods

SplitMetrics

Staatsloterij

Steps

Super Break

Suzuki

Swapalease

Sweetwater

T-Mobile Thuis

TelephonePakistan

Telestream

Tesco

The co-operative bank

The Giving Keys

The McClatchy Company

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Thomas Printworks

Thomson Reuters

Ticketmaster

Tillison Consulting

Tinuiti

Tommy Hilfiger

Tony Robbins

Traffic4u

TravelStart

Trinty

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TTS Group

U.S. Polo Assn.

uWeed

UX Alley

Verifone

Verizon

Virgin Holidays

Vishal Vishwakarma

Visual Website Optimizer (VWO)

Viva Aerobus

VivaReal

Vodafone

Volkswagen

Warsaw Sneaker Store

WebStage

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Wholetones

Windward Studios

Wonderbly

World Wildlife Fund (WWF)

Xandr

Yemeksepeti

Zeta Global

Testing Platforms

AB Tasty

ABtesting.AI

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ActiveCampaign

Adaptive Insights

Adobe Target

AWA digital

Campaign Monitor

Convert.com

ConvertCart

ConvertFlow

CrazyEgg

Delivra

DynamicYield

ECHOLOGYX

EyeQuant

Facebook

FigPii

Google AdWords

Google Experiments

Google Optimize

Google Tag Manager

HubSpot

Kaizen Platform

Kameleoon

Marketo

Optimizely

Persado

Phrasee

RedEye

Rich Page Web Optimizer

SiteSpect

Sleeknote

SplitMetrics

TrustedSite

Unbounce

Visual Website Optimizer (VWO)

Webtrends

Which email newsletter campaign significantly impacted conversion rates?

Pro Or Buy

With obvious unsubscribe section

gtt-unsubscribe_test-version_a-with_obvious_unsubscribe-sm

Without obvious unsubscribe section

gtt-unsubscribe_test-version_b-without_obvious_unsubscribe-sm

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With or without the added value prop section?

Pro Or Buy

With value proposition box

version_a-ig_with_value_prop-sm

Without value proposition box

version_b-ig_without_value_prop-sm

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With or without the USP in the top header?

Pro Or Buy

With USP section in top header

omoda-version_a-with_usp-sm

Without USP section

omoda-version_b-without_usp-sm

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Time or money? Which offer converts better?

Pro Or Buy

CTA button copy: 241 extra minutes

phone_india-version_a-sm

CTA button copy: $3 bonus

phone_india-version_b-sm

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Which button copy increased clickthrough rate conversions?

Pro Or Buy

"Order now" button text

version_a-vodafone-order_now-sm

"Next step/Next" button text

version_b-vodafone-next-next_step-sm

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Which product page converted best for cellular and WiFi traffic?

Pro Or Buy

Detailed mobile product page

dela-version_a-sm-more_detailed_product_page

Less detailed mobile product page

dela-version_b-sm-less_detailed_product_page

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Which format improved page load times and conversions?

Pro Or Buy

Expanded vertical layout

hsbc-page_loading_speed-version_a-expanded_vertical_layout-sm

Condensed horizontal layout

hsbc-page_loading_speed-version_b-condensed_horizontal_layout-sm

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With or without the top product display banner?

Pro Or Buy

With top-placed product display banner

sweetwater-version_a-with_guitar_gallery-sm

Without top-placed product display banner

sweetwater-version_b-without_guitar_gallery-sm

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Which product page format won?

Pro Or Buy

Basic product page

cox_and_cox-version-a-without_added_product_details-sm

With added product details

cox_and_cox-version-b-with_added_product_details-sm

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With or without the credit card product images?

Pro Or Buy

With credit card product images

hsbc-version_a-with_images-sm

Without credit card product images

hsbc-version_b-without_images-sm

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Which format won: horizontal or vertical layout?

Pro Or Buy

Horizontal layout

hsbc-layout-version_a-sm

Vertical layout

hsbc-layout-version_b-sm

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What's most valuable when it comes to selling value?

Pro Or Buy

Book a free quote

british_gas-version_a-sm

Get £400 off

british_gas-version_b-sm

Get Access to See Results

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Which homepage redesign radically decreased bounce rates?

Pro Or Buy

With product categories

buyautoparts-version-a-sm

With dropdown selector

buyautoparts-version-b-sm

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Which landing page format won in December, but lost in January?

Pro Or Buy

Longer landing page copy

manchester-version_a-sm

Shorter landing page copy

manchester-version_b-sm

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With Or Without the Elephant Emoji?

Pro Or Buy

With elephant icon

www-with_elephant-sm

Without elephant icon

www-without_elephant-sm

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Which table format won? Horizontal or vertical?

Pro Or Buy

Horizontal table format

vodafone-table_format-version_a-sm

Vertical slider format

vodafone-table_format-version_b-sm

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Did the horizontal or vertical table format win?

Pro Or Buy

Horizontally formatted

version_version_a-sm

Vertically formatted

version_version_a-sm

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Without or with the guest checkout button?

Pro Or Buy

No guest checkout option

mvmt-version_a-sm

Defaulted to guest checkout option

mvmt-version_b-sm

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Without or with the CTA buttons in the search results?

Pro Or Buy

Without CTA buttons

without_buttonsversion_a-sm

With CTA buttons

with_buttons-version_b-sm

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With or without the trust badges?

Pro Or Buy

With TrustedSite badges across all pages on the website

trusted_site-version_a-sm

Without TrustedSite badges on any pages across the website

trusted_site-version_b-sm

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Find out more info

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