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Puzzling Paradox: Does a Personal or Practical Approach Convert Best?

Personal approach: you can save your form. . .
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Practical approach: the application process takes about 10 minutes
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Which nav bar copy won: "Save 50%" or "VIP Express"?

Does tailoring content to a local audience impact conversions?

Which filter order won? "Best Result" placed first or last?

Filter items with "Best Result" listed first
dell-version_a-sm-best_resultsClick here to enlarge
Filter items with "Best Result" listed last
dell-version_b-price_low_to_highClick here to enlarge

With or without the added right-side size selector filter?

With left-side and added right-side size selector filter
omniconvert-version_a-with_filter-smClick here to enlarge
Without added right-side size selector filter, left-side filter only
omniconvert-version_b-sm-without_filterClick here to enlarge
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