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Which email newsletter campaign significantly impacted conversion rates?

With obvious unsubscribe section
Without obvious unsubscribe section

With or without the added value prop section?

With value proposition box
version_a-ig_with_value_prop-sm
Without value proposition box

With or without the USP in the top header?

With USP section in top header
omoda-version_a-with_usp-sm
Without USP section
omoda-version_b-without_usp-sm

Time or money? Which offer converts better?

CTA button copy: 241 extra minutes
phone_india-version_a-sm
CTA button copy: $3 bonus
phone_india-version_b-sm

Which button copy increased clickthrough rate conversions?

"Order now" button text
version_a-vodafone-order_now-sm
"Next step/Next" button text
version_b-vodafone-next-next_step-sm

Which product page converted best for cellular and WiFi traffic?

Detailed mobile product page
dela-version_a-sm-more_detailed_product_page
Less detailed mobile product page
dela-version_b-sm-less_detailed_product_page

Which format improved page load times and conversions?

Expanded vertical layout
hsbc-page_loading_speed-version_a-expanded_vertical_layout-sm
Condensed horizontal layout
hsbc-page_loading_speed-version_b-condensed_horizontal_layout-sm

With or without the top product display banner?

With top-placed product display banner
sweetwater-version_a-with_guitar_gallery-sm
Without top-placed product display banner
sweetwater-version_b-without_guitar_gallery-sm

Which product page format won?

Basic product page
cox_and_cox-version-a-without_added_product_details-sm
With added product details

With or without the credit card product images?

With credit card product images
hsbc-version_a-with_images-sm
Without credit card product images
hsbc-version_b-without_images-sm

Which format won: horizontal or vertical layout?

Horizontal layout
hsbc-layout-version_a-sm
Vertical layout
hsbc-layout-version_b-sm

What's most valuable when it comes to selling value?

Book a free quote
british_gas-version_a-sm
Get £400 off
british_gas-version_b-sm

Which homepage redesign radically decreased bounce rates?

With product categories
buyautoparts-version-a-sm
With dropdown selector
buyautoparts-version-b-sm

Which landing page format won in December, but lost in January?

Longer landing page copy
manchester-version_a-sm
Shorter landing page copy
manchester-version_b-sm

With Or Without the Elephant Emoji?

With elephant icon
Without elephant icon

Which table format won? Horizontal or vertical?

Horizontal table format
vodafone-table_format-version_a-sm
Vertical slider format
vodafone-table_format-version_b-sm

Did the horizontal or vertical table format win?

Horizontally formatted
version_version_a-sm
Vertically formatted
version_version_a-sm

Without or with the guest checkout button?

No guest checkout option
mvmt-version_a-sm
Defaulted to guest checkout option
mvmt-version_b-sm

Without or with the CTA buttons in the search results?

Without CTA buttons
without_buttonsversion_a-sm
With CTA buttons
with_buttons-version_b-sm

With or without the trust badges?

With TrustedSite badges across all pages on the website
trusted_site-version_a-sm
Without TrustedSite badges on any pages across the website
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