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Member Login
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With the checklist or feature box format?

Checklist format
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Feature box format
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With or without the chat pop-up?

With chat pop-up
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Without chat pop-up
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With or without the live chat button?

With "Live Chat" button in top header
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Without "Live Chat" button in top header, just phone number
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Which Facebook health ad won?

More detailed benefits
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Targeted by age
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Which numeric format worked best?

2 out of 3 individuals
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66% of individuals
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