Member Login

What's the optimal notification bar timing?

Pop-up, timed to display upon exit
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Hook, timed to display at 20% scroll depth
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Which version won in Italy but lost in the UK?

One element: email sign-up field
alitalia_version_a-smClick here to enlarge
Two elements: an airport drop-down menu and email sign-up field
alitalia_version_b-smClick here to enlarge

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Should your email subject line be specific or benefit-based?

Specific, said: Top 4 NI low-cost DAQ devices under $500!
ni_thumbnail_imageClick here to enlarge
Benefit-based, said: Upgrade today and get the latest technology for a low price
blackbaud_luminate_online-logoClick here to enlarge

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Which sign in copy worked best?

Dell Account Sign In/Don't have an account?
dell_version_a-smClick here to enlarge
Returning Dell Customers/Guest Checkout
dell_version_d-smClick here to enlarge

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With or without the personalized text?

Personalized email, preview text
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Generic email message, preview text
wwf-version_b-smClick here to enlarge

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