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Which email subject line increased open rates?

Extra minutes to call home on Ramadan!
telephone_pakistan-extra_minutes_to_call_home_on_ramadan-version_a-smClick here to enlarge
Your Ramadan Bonus is here?
telephone_pakistan-your_ramadan_bonus_is_here-version_b-smClick here to enlarge

With or without the added value prop section?

With value proposition box
version_a-ig_with_value_prop-smClick here to enlarge
Without value proposition box
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With or without the USP in the top header?

Time or money? Which offer converts better?

CTA button copy: 241 extra minutes
phone_india-version_a-smClick here to enlarge
CTA button copy: $3 bonus
phone_india-version_b-smClick here to enlarge

Which button copy increased clickthrough rate conversions?

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