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Which email subject line increased open rates?

Extra minutes to call home on Ramadan!
telephone_pakistan-extra_minutes_to_call_home_on_ramadan-version_a-smClick here to enlarge
Your Ramadan Bonus is here?
telephone_pakistan-your_ramadan_bonus_is_here-version_b-smClick here to enlarge

With or without the added value prop section?

With value proposition box
version_a-ig_with_value_prop-smClick here to enlarge
Without value proposition box
Click here to enlarge

With or without the USP in the top header?

Time or money? Which offer converts better?

CTA button copy: 241 extra minutes
phone_india-version_a-smClick here to enlarge
CTA button copy: $3 bonus
phone_india-version_b-smClick here to enlarge

Which button copy increased clickthrough rate conversions?

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