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Everything You Need to Know About A/B Testing for Mobile Apps

By: Tim Waldenback, co-founder Zutobi | Last updated April, 2022

Overview

Apps are everywhere. Many businesses have them, consumers expect them, and more and more businesses are creating them.

Apps are a great business opportunity, but also come with stiff competition. Making an app isn’t enough -- you also have to market it effectively and ensure it offers a top-notch user experience.

On top of these challenges, even small changes in an app’s user experience can have a detrimental impact on conversion and engagement rates.

So it’s best to test your features with A/B testing.

In this comprehensive article, you'll learn everything you need to know about A/B testing apps to get appealing results.

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