EXPERTS’ SECRETS SERIES
A Five-Part Series: What Works and Doesn’t With Registration Forms
By: Deborah O’Malley | July 26, 2018
You learned the #1 top secret for ensuring your forms convert: “breaking down the wall.”
Today, I’m going to share the second secret with you so you can immediately apply it to increase your own digital marketing success.
Secret #2: Follow The Path . . .
Here’s the next most important thing you need to do to ensure your forms convert well:
Understand Your Users’ Path, Environment & Conditions
To truly “break down the wall” you need to understand where your users are coming from — both figuratively and literally.