Fitting Fonts: Finding The Right Font For Your Site

By: Deborah O’Malley | December 6, 2018

Here’s a riddle for you: What’s black and white and read all over? Need a hint? It’s something that’s key. But, often not given much thought.

What is it?

Your website fonts!

An ofter overlooked optimization element, testing the right fonts can help you decrease bounce rates, increase engagement levels, and improve content click-through rates.

But, how do you choose the right font? Here are some important factors to consider:

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