What impact does prominently featuring an email unsubscribe section have on email newsletter conversion rates? Does a prominently placed unsubscribe push readers away from content towards unsubscribing? Or does the placement not matter much? Take your best guess on this unconventional unsubscribe A/B test to find out.

Does an added value proposition clarify the offering increasing conversions? Or does the extra copy create clutter and distraction diminishing conversions? Take your best guess on this valuable value proposition A/B test to find out. Then apply the findings to optimize your own testing success.

Does an added USP increase sales? Or does the extra section create clutter and distraction diminishing conversions? Turns out the answer is not so simple. Make your best guess on this smart shopping A/B test to find out. Then apply the findings to optimize your own testing success.

When enticing callers to purchase phone credit, which bonus offer works better: Free time? Or more money? Take this brilliant button copy test to find out. Then apply the insights to optimize your own testing success.

Take your best guess on this A/B test to find out which button copy Call To Action (CTA) converted best. Find out why conversion intent matters.

It's one thing to test whether a product page converts best when the details are included or removed. But it's next level to assess whether mobile traffic, connected through cellular data or WiFi, converts differently based on the details included on the product page. Can you guess which product page format converted best?

To improve page load and speed and subsequent conversions, should you format the page with more or fewer redirect links? And in a horizontal or vertical layout? Take your best guess on this progressive page optimization test, see if you win, and apply the findings to optimize your own product pages.

To convert best, is it better to include or remove extra details and elements on the product page? Take your best guess on this noteworthy A/B test, see if you win, and apply the findings to optimize your own product pages.

TOn a product page, do added product details add clutter or context? And which format works best for conversions? Take your best guess on the smart study, see if you can guess which test won, and apply the findings to optimize your own A/B testing success.