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March 18, 2020
Which numeric format worked best?

Take your best guess on this A/B test to find out if it was better to display the number as a ratio or percentage to increase application conversions.

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March 5, 2020
Does gender segmentation effect product purchases?

Does segmenting by gender increase product purchases? Or, have the opposite effect? Take your best guess, see if you win, and apply the findings.

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March 5, 2020
Does segmenting by gender impact conversions?

Doe gender effect conversions within a promotional email campaign? Take your best guess, see if you win, and apply the findings to lift your conversions.

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February 20, 2020
With or without the quick selector option?

To increase the product purchases, should you offer a "quick selector" option on product listings? Take your best guess and see if you win.

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February 20, 2020
With or without the quick shop tip box?

If you're using a "quick selector" format, does it pay to explain it to shoppers? Or does that distract from their browsing? Take your best guess.

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February 6, 2020
With or without the top callout section in the nav menu?

To increase the shoppers selecting popular product categories, how should you feature the dropdown menu nav bar? Take your best guess, see if you win, and apply the finding to optimize your own website's navigational format.

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February 6, 2020
Which nav bar format works best across device types?

To increase engagement should your nav bar be persistent, and scroll with the user, partially persistent, or show only at the top of the page?

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January 23, 2020
Boxes or rows? Which format converted better?

To increase purchases, should you present the information in boxes in rows? Take your best guess on this fantastic formatting test to see if you win.

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January 9, 2020
When's the highest converting time to send an email?

To increase email conversions, what's the best time to send a message? Take your best guess on this effective email test and see if you win.

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