Price testing is so much more than just testing price

Messing around with pricing is an experiment done on dangerous ground. Ethnically and technically, it can get very muddied quickly.

But, there are many ways to cleanly and accurately A/B test pricing -- without changing the price itself.

It all comes down to pricing presentation.

How you present value, the price tag, plus when, where, and they way you display your product prices can truly make or break sales.

Big-name brands who have done it before prove, A/B testing pricing presentation is a valuable way to optimize profits.

But. For most of us, it's hard to know exactly what to test or where to start.

In this jam-packed 79-page guide, you'll get the proven pricing presentation strategies many big-name brand companies have used to lift revenue and conversions.

With A/B test case study examples and real-life results, this guide reveals the top pricing presentation strategies to best test.

Simplify your marketing efforts. Let this guide guide you.

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What You'll Get in this Guide

If you've been looking for powerful pricing strategies that will help you immediately increase conversions and boost sales, look no further.

The Essential Guide To High-Converting Pricing Strategies tells all.

It uncovers the most advanced pricing psychology research, distilled down into easy-to-understand, immediately applicable pricing principles and strategies.

Incorporating real-life A/B test case studies, from big-name brands, this guide gives you many money-making testing ideas and takeaways, helping you understand what works -- and doesn't -- with product pricing.

You'll learn how to:

Price your products strategically so they sell

Display your product prices so customers are primed to buy

Position your products and pricing tables to optimize conversions

This guide gives you the exact pricing strategies you need to implement, with specific test ideas, to make more money and sell more products.

As a special bonus, you'll also receive a Quick Reference Summary that boils down the most pertinent pricing psychology research into applied, actionable steps.

Additionally, you'll get a helpful Pricing Checklist to help you assess, validate, and inform your future winning pricing A/B tests.

Ready to uncover powerful pricing psychology principles that will help boost your sales?

Grab the Guide

Get Individual Articles

The Essential Guide To High-Converting Pricing Strategies contains three in-depth pricing psychology articles that explain how to apply pricing principles to optimize your product sales.

You can preview and purchase any individual article to learn:

Pro Members can access this content for free. Simply click the "Download Now" button and enjoy.

Get Individual Case Studies

The Essential Guide To High-Converting Pricing Strategies features five A/B test case studies from big-name brands.

All case studies outline the testing process, show the real-life results, and offer tangible takeaways that you can apply to immediately optimize your pricing tests and product pages.

Want access to a specific testing topic? Purchase an individual A/B test case study to learn:

Should you include or leave off the currency symbol?

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Do buttons with or without the dollar sign convert best?

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Should your price tag include or leave off the zeros?

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Should you put the cheapest option first or last?

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Do numbers or percentage convert best?

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Pro Members can access this content for free. Simply click the "Download Now" button and enjoy.

The Complete Guide – BEST DEAL!

Get complete access to the entire pricing psychology package.

It Includes three comprehensive articles on pricing plans that convert, and five real-life A/B test case studies from big-name brands, showing what works and doesn’t with pricing plans.

As a special bonus, you'll also get a Quick Reference Summary that boils down the most pertinent pricing psychology research into applied, actionable steps, and a Pricing Checklist to inform, and fuel your future winning pricing A/B tests.

The Complete Guide

$175.00

$29.99

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Pro Members can access this content for free. Simply click the "Download Now" button and enjoy.

What Some of our Happy Readers Say:

The granularity of explanation helps us to solve real world industrial problems .This is platform to obtain curated nuances from many human years of experience.Keep doing the good work!!!

T.V.ANJINEYULU Banju
7/14/2023

Hi,I am a data scientist at Reliance Jio,aspiring to build product mindset.Never seen such a curated content anywhere!!!It really helps me understand how to conduct A/B test and take decision in my work.Keep doing the good work.

T.V.ANJINEYULU Banju
5/07/2023

Always informative - and often surprising. Love seeing the real world test results that reveal how people behave.

nancy harhut
4/07/2023
GuessTheTest is a really great source for anybody wanting to A/B test and optimize their website. What I appreciate the most is that the tests presented can actually be trusted in regard to the test design & set up - and the tendencies do serve as an indicator for any potential effect of your own test projects. I also wanna highlight Deborah's ebook on high converting price strategies - very well structured and it also provides valuable insights regarding the psychology of pricing. Really easy to read and use as it comes with real-life test examples and proven strategies.

Melina Hess
3/31/2023

GuessTheTest is a really great source for anybody wanting to A/B test and optimize their website. What I appreciate the most is that the tests presented can actually be trusted in regard to the test design & set up - and the tendencies do serve as an indicator for any potential effect of your own test projects. I also wanna highlight Deborah's ebook on high converting price strategies - very well structured and it also provides valuable insights regarding the psychology of pricing. Really easy to read and use as it comes with real-life test examples and proven strategies.

Melina Hess
3/30/2023

Guess the Test is an invaluable resource for a/b testing practitioners. Nowhere else online are there as many examples of actual a/b tests run

Patrick B
3/27/2023
With GuessTheTest, founder Deborah offers a highly valuable resource for people working in the field of conversion rate optimization. Especially her newsletter will give you a lot of inspiration for your daily work in experimentation.

Niklas Bräutigam
1/15/2023

Nature's Design Canada engaged GuessTheTest to conduct an audit of the above-the-fold content of our website. In the one-hour session we received a wealth of tips concerning optimal placement of our Unique Selling Proposition, top banner content, testimonials as well as suggested improvements to our main navigation. The session was recorded and summary notes with screen caps provided. Deborah was very knowledgeable and fun to connect with. She was also able to introduce us to a reasonably-priced developer to implement the changes requiring coding. If you’re experiencing low conversion rates and are seeking intel to implement rapid effective changes, I would strongly recommend GuessTheTest for an above-the-fold audit!

Jessica Webster
11/15/2022

Working with Deborah to exchange industry experience and best practices has helped me progress my skills as a CRO specialist. Her careful analysis of eCommerce Optimization is centered in data, as well as informed psychology. Engaging with her for even just a handful of meetings will propel your website to the next level, and given the proper resource allocated to her efforts, I'm confident in saying you will find results that create a hefty return on investment.

Louis Girifalco
10/28/2022

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About the Author:

Deborah O’Malley, M.Sc.

Deborah O’Malley, M.Sc., is a skilled optimization consultant, specialized in eCommerce and the financial industry.

For much of her early career, she focussed on the U.S. stock market, developing informative articles on eCommerce and online buying behavior.

Applying a unique combination of technical and fundamental financial research to analyze stocks and chart patterns, she’s achieved a strong portfolio of winning picks.

Turning her research and analytical skills to understanding consumer behavior, she earned a master’s of science degree, focussed in eye tracking technology. Her master’s work applied the behavioral economic theory of message framing to determine what ad messaging works best.

Fascinated by what users pay attention to, and what motivates them to convert, she’s spent many years researching and conducting data-driven analysis on consumer motivation.

Honing in on the fascinating areas of Conversion Rate Optimization (CRO) and A/B testing, Deborah has researched, analyzed, written, and run hundreds of client A/B tests.

She’s also founded the go-to resource for A/B test case studies and CRO articles, GuessTheTest.

Through her client-side consulting company, ConvertExperts, Deborah puts theory into practice, conducting data-driven analyses to optimize client websites and improve performance.

Deborah created this powerful persuasive pricing psychology guide – which synthesizes much of her research and knowledge on pricing principles – to help you optimize your pricing plans and pages, improving sales to make more money.

She hopes this guide will help you turn common “cents” into dollars.