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Accordion

Anchoring Effect

Button Color

Button Copy

Buttons

Number

Call to Action

Copy

Links

Chatbot

Copy

AI-generated text

Discounts

Dynamic Content & Personalizations

Email

Email subject line

Email capture

Email subject line

Email timing

Email unsubscribes

Emojis

Facebook Ad

Filter

Font

Forms

Free Shipping Banner

Gamification

Hero Image

Image Optimization

Image Optimization

Icons

Interactive Map

Landing Page Optimization

Lead Generation

Links

Navigational Menu

Notification Bar

Optimized Design

Placement

Pop-up

Pricing Psychology

Push Notifications

Quick Shop

Radical Redesign

Ratings/Reviews

Search Bar

Seasonality

Segmentation

Sign Up

Size

Sticky/Persistent Scroll

Subscription Plans

Table format

Text Color

Thumbnail Image

Trust Seals

Upsell Offer

Urgency

Value Proposition

Video

Industry Vertical

Apparel

Automotive

Business & Marketing Services

Computers, Technology, & SaaS

Dating

Ecommerce Site/Retail Store

Education

Entertainment

Financial Services

Food Services

Gaming

Healthcare

Home Furnishings

Home Security

Media, Publishing, & Paid Content

Non-Profit, Fund Raising, & Politics

Printing

Real Estate

Retail

Self-Help

Sporting and leisure

Storage

Telecommunications

Travel & Hospitality

Utilities

Water Purificiation

Conversion Goals

Add To Cart Clicks

App downloads

Average Order Value (AOV)

Average orders per user

Bookings

Bounce Rate

Call Volumes

Cart Visits

Chats Initiated

Checkout visits

Clickthrough (CTR) rates

Cost Per Click (CPC)

Cost Per MIlle (CPM)

Donations

Download Rate

Email opens

Emails captured

Engagement

Form Completions

Form Inquiries

Leads

Logins

Membership sign-ups

Menu Clicks

Newsletter sign-ups

Open rate

Orders

Orders/visitor

Product Views

Products per visitors

Purchases

Rate Reviews

Revenue

Revenue Per Visitor (RPV)

Sales

Searches

Sign-ups

Time spent on page

Transactions

Unsubscribes

Visits/Order

Type of Page Tested

Ads or Banners

Apps

Case Studies

Category or Multiple Offer Page

Chat/Help Desk Support

Checkout

Contact us Page

Donation Forms

Email

Email campaigns

Email capture

Subject Line

Email campaigns

Email capture

Homepage

Landing Page

Login Page

Mobile

Navigational Menu

Notification Bar

Opt-in Forms

Overlays/Pop-ups

Pricing Page

Product Page

Registration Page

Search Results

Shopping Cart

Sign up page

Site Wide

Social Media

Spin wheels

Subject Line

Subscription Plans

Table Format

Testimonials/Reviews

Text Conversion

Video Views

Web Pages

Elements Tested

Button

Chatbot

Copy

CTA

Email subject line

Pricing

Countdown Timer

Coupon Code

CTA

Design elements

Icons

Dropdown menu selector

Emojis

Filter

Font

Form Elements

Headline

Images & Icons

Design elements

Interactive Map

Link

Navigation

Navigational Menu

Notification Bar

Overlay/Pop-up

Page Layout

Pricing

Pricing

Quick Shop

Reviews

Search Box

Search Box Structure

Seasonality

Segmentation

Shipping

Sliders

Social Proof

Timing

Trust & Credibility

Value Proposition

Video

Brands

1to1clico

92 Dream

A/B Testing Summit

AAA

AB Tasty

ABtesting.ai

Accenture Song

ActiveCampaign

Adaptive Insights

Adobe Target

ADT Security

AG Consult

Alitalia

Alivecor

Allianz Partners

American Life

Ancestry.ca

Anton's Cleaners

Armourprints

Atrae

Australian Institute of Music

AustralianSuper

Auto Parts Warehouse

Autodesk

Autran Dental Academy

AWA digital

Barton Publishing

Bing Bros Media

Blackbaud Luminate Online

Blast Analytics

Blue Acorn iCi

BoatUS.com

Brand Value Accelerator

Brandwidth

Brevo

British Gas

BT Furnishings

Butlin's

Campaign Monitor

Capital One

Caring Bridge

Centers for Medicare and Medicaid Services

Centraal Beheer Achmea

Citi Group

Citizens Bank

Clever Zebo

Controlled Chaos

Conversion Advocates

Conversion Fanatics

Conversion Rate Store

Convert.com

ConvertCart

ConvertFlow

Convertica

Corebiz

Cox & Cox

Crazy Egg

Culligan

Darby Smart

De Nieuwe Zaak

Dela

Delivra

Dell

Ditzo

Drip Agency

dScryb

DYLN

Dynamic Yield

ECHOLOGYX

Elite SEM

Enavi

Energy Australia

ESE Direct

Express.com

Extra Space Storage

EyeQuant

Facebook

Fidelity International

FigPii

FindSomeOne

Frictionless-Commerce

Fuel Made

Fury Analytics

Get It By

Giesswein

GMercyU

Google AdWords

Google Experiements

Google Optimize

Google Tag Manager

Greenhouse Group

GroupM

Growcode

GSF Car Parts

GuessTheTest

Hays Recruitment

HealthEngine

Helm

Home Union

HSBC

HubSpot

Hyland Software, Inc

Hype Digital

Hyundai

Hyundai Netherlands

Iacoca Blue Advertising

IG

Impact M

InFlow

ING Australia

Intel

Invesp

Ion Interactive

Ivory Ella

Jaywing

JoiasGold

Kaizen Platform

Kameleoon

Kaplan

Kibo

KnockAround

Krietz Auto

Le Boutique

LiveSwitch

LottieFiles

Luxy Hair

Manly Brands

Marketo

MaxiMiles

MECLABS

Medium Giant

Minto Communities

Miss Etam

MVF

MVMT

Nanigans

Natchez

National Australia Bank

National Instruments

NatWest

NextAfter

NextLeft

Norton Anti Virus

Officeworks

Oliver Logan

OmniConvert

Omoda

ontrack digital+

Optimized Marketing

Optimizely

Oracle

Oxfam

Persado

PhoneIndia.com

Phrasee

Pop Your Pup

Prismfly

PushCrew

Raven

Reap Marketing

RedEye Optimisation

Reprise Digital

Reyn Spooner

Rich Page Web Optimizer

Rich Page Web Optimzer

Roots

Royal Caribbean

Royal Dutch Mint

RS Components

RummyCircle.com

Sabon NYC

Sainsbury's Bank

Salesforce.com

SAP

Secret Escapes

SiteSpect

Sleeknote

Snocks

Spirit Hoods

SplitMetrics

Staatsloterij

Steps

Super Break

Suzuki

Swapalease

Sweetwater

T-Mobile Thuis

TelephonePakistan

Telestream

Tesco

The co-operative bank

The Giving Keys

The McClatchy Company

The Next Web

The Seattle Times

Thomas Printworks

Thomson Reuters

Ticketmaster

Tillison Consulting

Tinuiti

Tommy Hilfiger

Tony Robbins

Traffic4u

TravelStart

Trinty

TrustedSite

TTS Group

U.S. Polo Assn.

Unbounce

uWeed

UX Alley

Verizon

Virgin Holidays

Vishal Vishwakarma

Visual Website Optimizer (VWO)

Viva Aerobus

VivaReal

Vodafone

Warsaw Sneaker Store

WebStage

Webtrends

Wholetones

Windward Studios

Wonderbly

World Wildlife Fund (WWF)

Xandr

Yemeksepeti

Zeta Global

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Without CTA section

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B

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Which Facebook ad generated more leads?

Free

Halloween-themed Facebook ad

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Non Halloween-themed Facebook ad

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Version A
Version B

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Does a Halloween-themed creative do better in October?

Pro Or Buy

Halloween-themed

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Standard creative

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With or without the steps in the checkout?

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With step-by-step progress bar

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Without step-by-step progress bar (nav menu instead)

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A
B

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With or without the progress bar?

Pro Or Buy

With progress bar

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Without progress bar

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Purchase or Get Pro Membership to Access

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