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Which form design won? Open or closed fields?

With flat, open fields
With closed, rounded fields
version_b-closed_form_fields-sm

Which form format won? Full-page or left-aligned?

Full-page form
Left-aligned, vertical form

With or without the visible form?

With visible form
optimizely-with_form-version_a-sm
Without visible form
optimizely-without_form-version_b-sm

Which form format increased revenue?

Horizontally-formatted without added info
viva-version_b-thumbnail
Vertically-formatted with added info
viva-version_b-thumbnail

With more or fewer content cards?

3 smaller content cards
optimizely-more_content_cards-version_a-sm
2 larger content cards
optimizely-less_content_cards-version_b-sm
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