🎉Be Part of the Best in Test Awards! 🎉 Find out more

🏆 Best in Test Awards 2026 🏆      |      Win prizes for your experiments      |      June 10 · 11 AM ET      |      Register and enter your tests today      |       More info

Account
guess_the_test-white-green
guess_the_test-white-green

With or without the top product display banner?

With top-placed product display banner
sweetwater-version_a-with_guitar_gallery-sm
Without top-placed product display banner
sweetwater-version_b-without_guitar_gallery-sm

Which product page format won?

Basic product page
cox_and_cox-version-a-without_added_product_details-sm
With added product details

Which product page converted best for cellular and WiFi traffic?

Detailed mobile product page
dela-version_a-sm-more_detailed_product_page
Less detailed mobile product page
dela-version_b-sm-less_detailed_product_page

Which format improved page load times and conversions?

Expanded vertical layout
hsbc-page_loading_speed-version_a-expanded_vertical_layout-sm
Condensed horizontal layout
hsbc-page_loading_speed-version_b-condensed_horizontal_layout-sm

Time or money? Which offer converts better?

CTA button copy: 241 extra minutes
phone_india-version_a-sm
CTA button copy: $3 bonus
phone_india-version_b-sm

Which button copy increased clickthrough rate conversions?

"Order now" button text
version_a-vodafone-order_now-sm
"Next step/Next" button text
version_b-vodafone-next-next_step-sm

With or without the USP in the top header?

With USP section in top header
omoda-version_a-with_usp-sm
Without USP section
omoda-version_b-without_usp-sm

With or without the added value prop section?

With value proposition box
version_a-ig_with_value_prop-sm
Without value proposition box

Which email newsletter campaign significantly impacted conversion rates?

With obvious unsubscribe section
Without obvious unsubscribe section

Which email subject line increased open rates?

Extra minutes to call home on Ramadan!
telephone_pakistan-extra_minutes_to_call_home_on_ramadan-version_a-sm
Your Ramadan Bonus is here?
telephone_pakistan-your_ramadan_bonus_is_here-version_b-sm

With or without the testimonials slider?

With interactive testimonials slider
barton-version_a-sm
Static testimonials without slider
barton-version_b-sm

With or without the customer reviews?

With customers reviews in bottom blue bar
ing_version_a-with_testimonials-sm
Without customer reviews in bottom blue bar; help support instead
ing_version_b-with_help_number-sm

Which filter order won? "Best Result" placed first or last?

Filter items with "Best Result" listed first
dell-version_a-sm-best_results
Filter items with "Best Result" listed last
dell-version_b-price_low_to_high

With or without the added right-side size selector filter?

With left-side and added right-side size selector filter
omniconvert-version_a-with_filter-sm
Without added right-side size selector filter, left-side filter only
omniconvert-version_b-sm-without_filter

Does tailoring content to a local audience impact conversions?

Without tailored content
autodesk-not_tailored-version_a-sm
With tailored content
autodesk-tailored_content-version_b-sm

Which nav bar copy won: "Save 50%" or "VIP Express"?

"Save 50%"
antons_cleaning-save_50-version_a-sm
"VIP Express"
antons_cleaning-vip_express-version_b-sm

Should you push your customers to leave a review on your website?

No rating review reminder pop-up
yemeksepeti-without_review-sm
With a rating review reminder pop-up
yemeksepeti-with_review-sm

Which pop-up won? With the focus on images or text?

Image-focused pop-up
sleeknote_focus_on_images-version_a-sm
Text-focused pop-up
sleeknote-focus_on_text-version_b-sm

Should you use or lose the CTA in a dropdown navigational mega menu?

With CTA in mega menu
staatsloterij-version_a-with_cta-sm
Without CTA in mega menu
staatsloterij-version_b-without_cta-sm

Loading ... Loading ...

Which page layout reduced call volumes? Standard or accordion?

Standard table layout
natwest-contact_page-version_a-sm
Modified layout
natwest-contact_page-version_b-sm
[Content protected for Monthly Plan, Group Level, Yearly Plan, Monthly Plan + Trial, Group Level + Trial, Yearly Plan + Trial, Monthly Plan Upgrade, Group Level Upgrade, Yearly Plan Upgrade, All Access Pass members only]
Special Offer
👋 Use the AI-driven chatbot to answer any A/B testing question
Chat Icon
magnifiercrossmenu-circlecross-circle linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram