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Which Video Thumbnail Image Converted Better?

Side profile of man
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Headshot of business man
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Which Upsell Format Converted Best?

Upsell offer placed directly above "buy now" button
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Upsell formatted as a pop-up
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Which Hero Image Won On Desktop, But Lost On Mobile?

Hero image: brunette model with hair extensions
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Hero image: blonde model before and after hair extensions
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With Or Without the "Add to Cart" Buttons?

Without "Add to Cart" buttons
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With "Add to Cart" buttons
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Which App CTA Button Converted Best?

"Book Appointment" button
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"Book" button with appointment times
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