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With or without the matching color in the upsell section?

With matching colors
dyln-version_a-with_matching-sm
Without matching colors
dyln-version_b-without_matching-sm

Does color really matter for conversions?

Colored product availability text
Black and white product availability text

Which form design won? Open or closed fields?

With flat, open fields
With closed, rounded fields
version_b-closed_form_fields-sm

Which form format won? Full-page or left-aligned?

Full-page form
Left-aligned, vertical form

With or without the visible form?

With visible form
optimizely-with_form-version_a-sm
Without visible form
optimizely-without_form-version_b-sm
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