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Which design radically increased conversions 337%?

Product or lifestyle imagery? Which pushed conversions higher?

Product imagery banner ads
uweed-product_imagery-version_a-smClick here to enlarge
Lifestyle imagery banner ads
uweed-lifestyle_imageryClick here to enlarge

With or without the clock emojis in the email subject line?

With emojis in subject line
royal_caribbean-version_a-sm-with_emojisClick here to enlarge
Without emojis in subject line
royal_caribbean-version_b-sm-without_emojisClick here to enlarge

With Or Without the Elephant Emoji?

Which table format won? Horizontal or vertical?

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