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Which form error display worked best?

Form error indicated with red boxes and text
Form error indicated by highlighting cell in red
form_error-energy_austrlia-version_b-sm

Which AI-generated subject line converted best?

The Virgin Holiday Sale - hot offers. . . cool prices!
Where shall we go today? Just for you

Does Button Color Still Matter in 2021?

Yellow "Register Now" button
minto-mobile_view-version_a-sm-yellow
Orange "Register Now" button

The ONE button color rule that rules all

Green "Add" buttons
ese_direct-green-version_a-sm
Orange "Add" buttons
ese_direct-orange-version_b-sm

With fewer or more details?

Fewer details with less information
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More details with added information
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