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Which Facebook Ad Generated More Leads?

Halloween-themed Facebook ad
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Non Halloween-themed Facebook ad
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Does segmentation really work? Or, does it backfire?

Generic page; not segmented by user's industry vertical
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Dynamically changing page; segmented by user's industry vertical
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What's the optimal CTA number?

Which sign-up form won?

Gamified "choose your own adventure" sign-up form
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Standard sign-up form
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Which spin to win form won?

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