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Which CTA converted best? Link or button?

"Show Accessories" Link
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"Show Accessories" Button
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Which form error display worked best?

Form error indicated with red boxes and text
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Form error indicated by highlighting cell in red
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Which form format increased revenue?

Horizontally-formatted without added info
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Vertically-formatted with added info
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Which AI-generated headline won?

Longer sub-headline copy
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Shorter sub-headline copy
lottie_files-version_b-smClick here to enlarge

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Which AI-generated subject line converted best?

The Virgin Holiday Sale - hot offers. . . cool prices!
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Where shall we go today? Just for you
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