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Which personalized email subject line won on mobile?

Finish {Pet's Name} Insurance Quote
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Don't miss 12 months for 9 on {Pet's Name} Insurance
sainsbury_version_b-pet_not_in_preveiw-smClick here to enlarge

With or without the personalized text?

Personalized email, preview text
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Generic email message, preview text
wwf-version_b-smClick here to enlarge

Which format increased internet orders?

Do fancy or descriptive text titles work best?

Without or with the detailed description?

Without detailed description
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With detailed description
controlled_chaos-with_detailed_description_version_b-lgClick here to enlarge
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