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Does a countdown timer help or hinder online sales?

With countdown timer
version_a-with_countdown_timer-miss_etam
Without countdown timer
version_b-without_countdown_timer-miss_etam

Which wording won? Low friction or high friction?

Low-friction wording: More information
vodafone-version_a-low_friction
High-friction wording: Order
vodafone-version_b-high_friction

Which copy converted better? Non-committal or goal-oriented?

Low-friction, non-committal CTA: "Go back to Vodafone.nl"
vodafone-email-version_a-low_friction
High-friction, goal-oriented CTA: "Complete Order"
vodafone-email-version_b-high_friction

Which won? With one CTA or two?

With or without the child link?

With "Share this on LinkedIn" child link
version_a-with_child_link
Without child link
version_b-without_child_link
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