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Which Facebook Ad Generated More Leads?
Pro Or Buy
Halloween-themed Facebook ad
Non Halloween-themed Facebook ad
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Does segmentation really work? Or, does it backfire?
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Generic page; not segmented by user's industry vertical
Dynamically changing page; segmented by user's industry vertical
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What's the optimal CTA number?
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One CTA
Three CTAs
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Which sign-up form won?
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Gamified "choose your own adventure" sign-up form
Standard sign-up form
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Which spin to win form won?
Pro Or Buy
Standard spin to win wheel
Branded spin to win wheel
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