It’s All About Your Image! Optimize It To Maximize Conversions


By: Deborah O’Malley| 2019

I have a little secret to tell you. It’s not something I like to admit, but it’s true. . . I’m old enough to remember the early days of the Internet.

Back, when web pages were awkward collections of images and animated icons abruptly plastered all over the page. Back when sites like these were the norm:

Since these early days, things have changed. A lot. Most web sites have become sparser, cleaner, and easier to navigate. Think Google.

User experience has become a thing. And, many sites are now tested and designed to optimize conversions.

Yet, despite this progress, one odd thing has transcended across the decades: the use of animated icons and imagery.

While most websites no longer feature pictures of pixilated palm trees waving in the wind, animated gifs, emjois, and icons have become the new big thing. Again.

Like a blast from the past, online communication has reverted back to the early days of the Internet – when it was all about using images and animated gifs to create a unique, differential experience that gave meaning to web visitors.

Why have we gone back to images to communicate? To explore this question, I’ve dug into the latest behavioral psychology and digital marketing research. Here’s what I’ve found:

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