It’s All About Your Image! Optimize It To Maximize Conversions

By: Deborah O’Malley| 2019

I have a little secret to tell you. It’s not something I like to admit, but it’s true. . . I’m old enough to remember the early days of the Internet.

Back, when web pages were awkward collections of images and animated icons abruptly plastered all over the page. Back when sites like these were the norm:

Since these early days, things have changed. A lot. Most web sites have become sparser, cleaner, and easier to navigate. Think Google.

User experience has become a thing. And, many sites are now tested and designed to optimize conversions.

Yet, despite this progress, one odd thing has transcended across the decades: the use of animated icons and imagery.

While most websites no longer feature pictures of pixilated palm trees waving in the wind, animated gifs, emjois, and icons have become the new big thing. Again.

Like a blast from the past, online communication has reverted back to the early days of the Internet – when it was all about using images and animated gifs to create a unique, differential experience that gave meaning to web visitors.

Why have we gone back to images to communicate? To explore this question, I’ve dug into the latest behavioral psychology and digital marketing research. Here’s what I’ve found:

Oh, snap! Only Pro Members
Have Full Access To This Post

Unlock Access. Sign up to become a Pro Member. Get complete access to this helpful content, plus so much more.

Group 4.1

Pro Member Benefits

On top of valuable information, articles and resources,
Pro Members enjoy many exclusive benifits, including:

Full access to library of
Archived Tests

Get rich A/B testing insights, tangible
takeways, and valuable insights with full
access to the ever-growing library of
Archived Tests.

Real-life data from
big brands

Show bosses, web teams, and clients

real-life data on what works and doesn't

with testing, based on eye-opening results

from companies similar to yours

Personalized survey results
to keep track of your wins

Take your best guesses and track your
successes with personalized poll results.
Then, share your glory with contacts
and colleagues.

Communicate directly
with the experts

Take advantage of the exclusive
opportunity to speak directly with
testing strategists, agencies, and CRO
specialists through interactive
webinars and tutorials.

Immediate answers
to questions

Reduce frustration by getting immediate

answers to specific technical questions

from top-world experts during live,

interactive "how to" sessions.

Access to the forum

Get special access to the Community

Forum - where you can post targeted

questions and get practical answers you

can't find anywhere else.

Rewards and discounts

Get exclusive members 'rewards and
discounts on upcoming industry partners'
courses, conferences, and events.

Get replays of webinars

Always get replays of webinars you
missed and the opportunity to post
webinar questions in advance, making sure
your specific questions are answered.

Conversion audit

Receive an informative conversion Audit

on your website, from our partner,

Convert Experts, giving you solid

suggestions to improve your website.

Start your no-risk, 14-day trial for just $1

Joining is risk-free. If you’re not completely satisfied, cancel at anytime.

Pricing Options

After your 14-day, $1 trial, select the plan that works best for you:

Group Plan

normally $997/yr

$497 /yr

  • (billed annually )
  • 3 team members for the price of 2
  • Unlimited access to all webinar, tests and resources
  • Exclusive offer - Get a free Conversion Audit on your site

Annual Plan

normally $697/yr

$247 /yr

  • (billed annually)
  • Save big! Enjoy 56% off by paying once, annually
  • Complete access to the full library of archived tests
  • Exclusive access to all webinars, articles, and resources

Monthly Plan

normally $797/yr

$47 /mo

  • (billed monthly)
  • No obligation, try monthly and enjoy
  • Full access to the complete library of archived tests
  • Complete access to all webinars, articles, and resources
All prices in $USD.
Group 2

What people are saying about us

Featured Test Brands

As a Pro Member, you'll get complete access to informative
A/B tests from brands and agencies around the world, including:

Group 4
Group 6
Group 6(2)
Group 4(7)
Group 4(1)
Group 6(1)
Group 6(3)
Group 4(8)
Group 4(2)
Group 4(4)
Group 6(4)
Group 4(9)
Group 4(3)
Group 4(5)
Group 4(6)
Group 4(10)

Sign up to get full access. Become A Pro Member