Applying a unique combination of technical and fundamental financial research to analyze stocks and chart patterns, she’s achieved a strong portfolio of winning picks.  

Turning her research and analytical skills to understanding consumer behavior, she earned a master’s of science degree, focussed in eye tracking technology. Her master’s work applied the behavioral economic theory of message framing to determine what ad messaging works best. 

Fascinated by what users pay attention to, and what motivates them to convert, she’s spent many years researching and conducting data-driven analysis on consumer motivation. 

Honing in on the fascinating areas of Conversion Rate Optimization (CRO) and A/B testing, Deborah has researched, analyzed, written, and run hundreds of client A/B tests. 

She’s also founded the go-to resource for A/B test case studies and CRO articles, GuessTheTest. 

Through her client-side consulting company, ConvertExperts, Deborah puts theory into practice, conducting data-driven analyses to optimize client websites and improve performance. 

Deborah created this powerful persuasive pricing psychology guide – which synthesizes much of her research and knowledge on pricing principles – to help you optimize your pricing plans and pages, improving sales to make more money.

She hopes this guide will help you turn common “cents” into dollars.